MADI EDWARDS: From bikini modelling to building an online fashion empire

This week on The Model Diaries, we’re joined by the one and only Madi Edwards. A true OG in the modeling industry, Madi skyrocketed to success during the rise of Instagram, leveraging social media to build an empire. With over 779K followers, an international modeling career, and her own swimwear label, she now splits her time between LA and Australia—living the dream so many aspire to.

In this episode, Madi takes us back to the beginning, sharing how she was scouted, her early role models, and what it was like navigating a new city at just 19. We dive into how social media shaped her career, the pressures of the online world, and the biggest differences between modeling in LA and Australia.

Beyond modeling, Madi gives us an inside look at her transition from model to entrepreneur, revealing what inspired her to launch her fashion brand Kapri, the challenges of running a business, and her ultimate “pinch me” moments.

We wrap things up with a fun rapid-fire round and Madi’s must-have recommendation. Whether you’re an aspiring model, entrepreneur, or just a fan of Madi’s journey, this episode is packed with insight, inspiration, and behind-the-scenes stories.

 

Follow us on socials @⁠⁠themodeldiaries.podcast⁠⁠

 

Your Hosts today @⁠⁠madeleineweston⁠⁠ @⁠⁠milliross⁠⁠

 

Your Guest Model ⁠@⁠madi_edwards⁠

 

Presented by @⁠⁠quemodels⁠