20160216 The Cook Report - Tuesday's Tacticul tips for SEO

https://bitly.com/pages/resources/ebooks/37-ways-brands-use-bitly  Take a look.  This free download is a great compliment to your bit.ly account

You may or may not be a Bitly user already.

Millions of people use our link management platform to shorten links every day and keep track of how those links get shared. Recently, though, we wanted to see how Bitly was being used in in the wild. How does a print magazine use Bitly? How about a tech startup? Or an author or a consultant?

In this eBook, you’ll learn all of that and more, which will hopefully inspire you to try new things with Bitly that will help your business grow, whether you’re an

enterprise, a small shop, or an artist.

IN THIS EBOOK, YOU WILL LEARN:

• How brands of all different shapes and sizes are using Bitly in their marketing

• Five different channels where Bitly can help with metrics & optimization

• 37 different examples, quotes, and use cases to make the most of Bitly

The link for downloading the book -  https://bitly.com/pages/resources/ebooks/37-ways-brands-use-bitly

Here’s how brands can use Bitly for social media marketing:

use Bitly to track the engagement on different social posts.  Some companies integrate Bitly directly within their social shares buttons.

TRACKING  INSTAGRAM METRICS

A lot of consumer and media brands are making big pushes on Instagram. But how do you know that you’re driving people back to your website? Mashable

uses Bitly to keep track of visitors who come from Instagram. That way, they know whether their Instagram audience is engaging with other channels.

MIKE KAWULA  CEO, SOCIAL QUANT @THESOCIALQUANT

Those who don’t measure don’t grow in business and Bitly allows you the  opportunity to effectively test different copy to see what gets more clicks  and what is a complete dud.

MEASURING PRODUCT TRIALS  FROM TWITTER

In addition to using Bitlinks to track engagement across paid social promotions  and optimizing CTAs, SocialQuant uses Bitly to see how many visitors are  

coming from their Twitter account and clicking on a “Free Trial” link in the company bio.

BRANDING  ACROSS CHANNELS

It’s hard not to think of Nike when you see a swoosh or think of Redbull when you think of wings. To keep pushing those powerful brand elements, both

businesses use Branded Short Domains. All of Nike’s links are branded with swoo.sh, while Redbull’s links are all defined by the win.gs domain.

This can make a big difference—Branded Short Domains can see up to 34% higher click-through rates than unbranded links.

USING BITLY  for METRICS

One big advantage of using Bitly is that brands can track the engagement across websites and  other channels that they ordinarily wouldn’t be able to access. Bitlinks can help show how much traffic is being directed, activated, and promoted to your products or services from other sites, email campaigns, syndicated articles, and more.

Here’s how companies are using Bitly to help measure marketing & brand awareness initiatives.

OPTIMIZE  YOUR TIMING

With Bitly’s dashboard, you can analyze the best time to publish content by time of day or day of the week and then filter those statistics further by  categories like channel, location, and device type.

ANALYZING  COMPETITOR ENGAGEMENT

By adding a “+” to the end of a Bitlink URL, a brand can access any Bitlink’s  statistics and check out the engagement, clicks, geographic distribution, and

more. This is handy if you’re trying to analyze which content is working for other brands, as well as competitors.

EBOOK DOWNLOADS

Bitly can help you track how web visitors and inbound leads are downloading that collateral. You can even drill down into referrals, channels where the links

are most shared, and where the eBook links see the most engagement.

THE POWER of THE LINK,  EVOLVED

INTERESTED IN LEARNING MORE ABOUT WHAT BITLY CAN  DO FOR YOUR BRAND?

Email brands@bitly.com to learn how.

Thanks to Edinburgh Dusters http://edinburghdusters.co.uk/

Thanks to  Passing Places Insider Club | Passing Places around Scotland - http://passingplaces.scot 

Thanks to BLAB https://blab.im/

BLAB Profile Feed: https://blab.im/guyrcook RSS Feed: http://thecookreport.podbean.com/feed/ RSS Feed: The Cook Report via Itunes RSS Feed: The Cook Report via YouTube RSS Feed: The Cook Report via Guy R Cook Online Services Blog Thanks for listening and please consider a subscription to our YOUTUBE channel list via BIT.LY @ http://bit.ly/vdhyoutube