By the end of this year, revenues from esports properties will reach over $1.1 billion. But while the esports industry continues to grow, the crowded and undefined landscape is often a challenge for brand marketers looking to capitalize this next wave of fan passion.
Greg Stangel is the Chief Revenue officer for Misfits Gaming Group and talked to us about how a traditional sports marketing guy has transitioned into this new world and what the opportunity is for brands looking to break through the chaos and make eSports work for them.
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