Yelp!, Agent Referrals, and Sphere/Past Client Listing Strategies w/ Seychelle Van Poole
** NOTE ** Seychelle's internet connection is interrupted briefly throughout the episode due to the recent snowstorm in Texas. We apologize for her cutting in and out from time to time.
-- READ THE FULL TRANSCRIPT --
Seychelle Van Poole, with her mother Barbara, have 75 years of combined experience selling real estate in Dallas. We go in-depth on her top 3 listing lead generation sources in today's low-inventory environment. You'll learn how she optimizes Yelp! for organic leads, along with how she communicates with both agents and her past client/sphere database for listing referrals.
Here's what you'll learn on today's show.
3. SPHERE / PAST CLIENTS - 30% of her business comes from working her database of 3,600 people by holding events and giveaways, such as Pie Giveaways, Pumpkin Patch days, and Portraits at the Park. They call the attendee 7x before the event and 2x afterward. Her top couple hundred relationships get quarterly gift boxes as well. Her whole past client strategy is centered around giveaways and events, so they are not calling up their best relationships to talk about real estate all the time.
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