Happy Women's History Month! The CMO Podcast continues to celebrate key women leaders with Jim's guest this week–Deena LaMarque Piquion, the Chief Growth & Disruption Officer at Xerox, the 118-year-old workplace products and services company. Of course, Xerox holds a special place in brand history; like Kleenex, Google, and Coke, Xerox is one of the few brands that became synonymous with its category.
Today, Xerox is a $7 billion company, and more diversified than the company you likely remember. Its current slogan, “We make Work, Work” says it all. In January, Xerox announced a new operating model and organizational structure to accelerate its progress; Deena was elevated from Chief Marketing Officer to her current position as part of that reorganization.
Deena is a first generation American; she studied Political Science and Government at Vassar, and earned a Masters at Georgetown in Foreign Service. Through a chance meeting at Georgetown with a CEO, Deena started her business career in Miami with Tech Data, a giant IT distribution company. Deena then spent 19 years at Tech Data before joining Xerox in 2019. Tune in for a conversation with a self-titled leader: "Mother, Inspirational Leader and Business-minded Executive. Dedicated to raising kind and productive kids.”
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Emily Silver (Dick's Sporting Goods) | A Brand That Believes That Every consumer is an Athlete
Emily Ketchen (Lenovo) | Bringing Kindness to the World's Largest PC Company
Kate Cronin (Moderna) | Pioneering Biotech Company and their Software of Life
Ramon Soto (Northwell Health) | Upsetting the Status Quo of Healthcare in America
Maya Wasserman (Sony Electronics) | Telling the Story of Sony Today from Your Home to the NFL
Pedro Ribeiro (University of Notre Dame) | Building the Next Generation of Leaders
Penn State Panel | Dana H. Born (US Air Force), Wanda Bryant Hope (Johnson & Johnson), and Paula Garcia Todd, (IFF)
Isabelle Sakai (Mark Anthony Brands) | Discover and Move Fast on an Unmet Need
Marketing for Now Featuring United Airlines, Perdue Farms, GWI, EY Consulting, LinkedIn, McCormick & Company, Sanofi and CBRE.
Gene Foca (Getty Images) | Covering over 168,000 Events Around the World
Andrea Fairchild (Visa) | Bringing the World Together for the Olympics and Paralympics
Lisa Caputo (Travelers) | It's an Exciting Time to be Working in Insurance
300th Episode Celebration with Kristin Lemkau, (JPMorgan Chase), Lilian Tomovich (Barclays), & Dean Aragón (Shell)
Part 2 | Jim Stengel with Jonathan Mildenhall (Rocket Companies) | The CMO C-Print
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Matias Bentel (Brown-Forman) | Building Brands Through History
Gunny Scarfo and Lindsey Wehking (Nonfiction) | Disrupting the Research Industry
Clayton Ruebensaal (Comcast) & Sam Hornsby (TRIPTK) | Collaboration, Confidence and Curiosity as a CMO Leading to the Olympics
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