The Duct Tape Marketing Podcast
Business:Marketing
In this episode of the Duct Tape Marketing Podcast, I interviewed Ben Guttmann, a marketing and communications expert, professor, and author of Simply Put: Why Clear Messages Win — and How to Design Them. He’s an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message.
Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands.
From the design of his book cover to the clear title, Simply Put: Why Clear Messages Win―and How to Design Them, Ben highlights the importance of simplicity. He talks about concepts like fluency and discusses how the things we perceive as easy often bring about positive reactions. Ben and I explored the five key principles of simple messaging: being beneficial, focused, salient, empathetic, and minimal. Understanding these principles can significantly impact the way you market your business.
Questions I ask Ben Guttmann:
Like this show? Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 -, scroll to the bottom, rate 5 stars, and select "Write a Review." Then be sure to let me know why you like the show!
Learn more about your ad choices. Visit megaphone.fm/adchoices
How Operations Can Be Used As A Lever For Compound Growth
How To Survive And Profit From Radical Change
Why Publishing A Book Helps Build Your Credibility
Is It Too Late To Start A Podcast?
Finding Your Niche And Scaling Your Agency
How To Build A Winning Coaching Business
What a CFO Can Do For Your Agency
How To Truly Embrace Change And Build Long-Term Resilience
Helping Entrepreneurs Buy And Sell Their Agencies
How To Create A Brand Name For Your Company
Empowering Women And People Of Color In The Workplace
The 5 Elements Of Your Core Story
Standing Out In A Crowded Market
The Content Strategy That Works
Strategies For Building A Successful Self-Employed Life
Rewriting Your Life From The Inside Out
My Favorite Podcast Conversations From 2021
5 Trends For Small Business Marketing In 2022
Happiness Begins With Gratitude
Why You Need To Humanize Your Brand
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
The Power of Storytelling
The Marketing Secrets Show
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström