Creating Newsletters to Engage Existing Customers with Simon Kelly

Guest’s Background:

Simon Kelly is a Melbourne based website consultant, designer and web developer that helps businesses get better results from their websites. He helps businesses generate more leads and more revenue through their websites.

He believes that websites are key to a successful digital strategy and he sees many businesses failing with their marketing due to a website that is outdated, hard to navigate and does not generate leads.

That’s where his focus lies – on creating websites that are easy to use, gorgeously designed and work hard to generate leads and sales every day.

Specialities:

One of his key speciality areas is with hotels, motels and venues that he helps improve booking rates, reduce third party booking fees, and increase website exposure.

Another speciality area is with eCommerce websites, working with site owners to optimise their website for lead capture and sales.

His Process:

To achieve success, he starts with a detailed discovery process. This leaves no stone unturned as they get to the core of what makes the business unique and who the ideal customers are.

He then develops a digital strategy blueprint that outlines how to achieve goals with a focus on the website as the hub of this strategy.

Website: www.renegade-empire.com

PURPOSE / OUTCOME

Once the process is complete, you will have a system for preparing, creating, testing and sending a highly engaging newsletter.

WHY IT’S IMPORTANT

Sending email communications to your list is important to stay top of mind, which helps to build your authority, increase engagement in your list, and increase the likelihood of closing more deals with more prospects.

WHAT YOU WILL NEED BEFORE DOING THIS

Marketing Tool: Mailchimp / Active Campaign / other

Logins / URLs to access the systems: (Logins / Passwords shared via LastPass)

OVERVIEW

Overview

Set up (one-time)

Find articles

Prepare images

Prepare content

Create Newsletter

Test and Deliver

Share

Finish here

STEPS TO DO IT

1 – Set up (one-time)

2 – Create New Edition

3 – Prepare Images

4 – Prepare content

5 – Create Newsletter

6 – Test and Deliver

7 – Share

8 – Finish here

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