Automated marketing, drip campaigns, lifecycle emails...these are all terms you might have heard of. Even if you haven't, chances are you've been a part of the sales funnel that marketers have created in order to receive a series of email messages. So how can you take best practices from this area and adopt them into your own email practice?
Resources:
Episode #47: Email Marketing Hacks
Episode #91: 5 Ways to Guarantee Your Emails Will be Read
Article: How to Create Effective Email Drip Campaigns
Drip campaigns for:
Fanbridge
Constant Contact
MailChimp
#266 - Integrated Marketing Campaigns and Music
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#263 - Why You Should Write Stuff Down
#262 - 5 Ways Artists Can Deal with Stress
#261 - How to Quit Your Day Job
#260 - Show Me, Don't Tell Me in Music
#259 - Weekly Recap: What is Your Vision for a Music Career?
#258 - Interview: How Shannon Curtis Made $25k on a 2 Month House Concert Tour
#257 - How to Repurpose Social Media Content
#255 - Can Political Rallies Use Your Music Without Your Permission?
#254 - How to Ask Better Questions to Get What You Want
#253 - Warren Buffet's 5/25 Rule and Your Music Career Goals
#252 - 5 Takeaways From Working on a Musical
#251 - Your Post-Success/Failure Plan
#250 - Interview with Tabitha Rhys, Touring Musician Turned Author
#249 - Recap: Redefining What Home is for the Musician
#248 - Battle of the Bands and the Elections
#247 - The World's Worst Band Manager
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