Ep# 315: Let’s Unpack the Influencer Journey

Are you a designer passionate about sharing your thoughts, interests, and expertise with the world? Have you ever considered diving into the realm of influence and content creation? In today's episode, we delve into the exciting world of being an influencer or a content creator, exploring why this avenue might be worth exploring for you. We will uncover how influencers shape trends, the importance of finding your niche and the common challenges and strategies for overcoming them on the influencer journey. Is it the right path for you? Join me as we explore what makes it tick! 

 

IN THIS EPISODE: 

• [1:17] Tobi expands content from the last two episodes on being an influencer and content marketing 

• [1:47] Influencers over the age of 40 are perceived as being more wise, and a discussion of the pitfalls 

• [4:50] Preparing to tackle the influencer/content marketing space 

• [6:49] Quality over quantity and engage with brands you would use 

• [9:43] Staying consistent while being patient and educating yourself in influencer marketing, as in DesignYou 2.0 

• [16:57] Discussion of additional best practices, familiarize yourself with social media platforms and ethical guidelines 

• [22:50] Collaborating with brands, negotiations, pricing your worth and understanding analytics  

• [26:10] Networking with other influencers and understanding legal and contractual agreements and opportunities to sign up for DesignYou 2.0 

 

KEY TAKEAWAYS  

• You are never too old to be an influencer. Always be authentic. Believe in what you are promoting. Engage with your followers through conversation. 

• High-quality content consistently attracts viewers who are drawn back to your platform when the material you present or discuss deeply connects with them and is executed professionally. 

• Creating content is critical. You should learn which social media platform you like best and how to create professional content for that platform.  

 

FEATURED ON THIS SHOW: 

• Ready to elevate your social media presence and supercharge your interior design business? Sign up for my live three-part training Show Up on Social Media Like a Pro! 

• Get the Build A Better Business Guide and be on your way to a business with more ease, more joy, and more money. 

• If you liked today’s episode and you have a moment, please leave me a rating and a review in Apple Podcasts. 

• Join the Design Biz Disrupters Community on Facebook 

• Tobi’s Instagram 

• DesignYou 2.0 Sign Up Waitlist.