315 - Kevin Allocca: The Economics of Entertainment... This is What Makes Videos Go Viral

Kevin Allocca is "Head of Culture and Trends" at YouTube. He's been there for 8 years. So he knows how videos go viral. But more than that, Kevin knows the economics of entertainment. He told me how to get a message out (because no one reads books anymore. It's easier to get hits online than hits on Kindle.) So what's the first step? "You gotta start making something," he said. "Especially when you’re trying to establish what your voice is, what your perspective is... these things need to be sort of incubated in a way."

 

Show Notes:

Videocracy: How YouTube Is Changing the World . . . with Double Rainbows, Singing Foxes, and Other Trends We Can’t Stop Watching by Kevin Allocca

Kevin’s TED talk “Why videos go viral” 

Ylvs’s videos: “What Does the Fox Say”  and “What’s the Meaning of Stonehenge” 
GANGUM STYLE
David after Dentist 

Charlie bit my finger 

The making of GANGUM STYLE
The Star Wars Kid 

Chocolate Rain with Tay Zonday
My interview with Erika Ender (songwriter of Despacito, which has 4+ billion views on YouTube) 
"Lazy Sunday" by Adam Samberg (an SNL Original short) 

Bo Burnham & Amanda Sings (people who started on YouTube and then made it into career)
Ze Frank (created the video unit at BuzzFeed)
"Friday" by Rebecca Black
Tosh.O https://www.youtube.com/watch?v=dYJCulUgtmg

 

I write about all my podcasts. Check out the full post and learn what I learned at jamesaltucher.com/podcast.

Thanks so much for listening! If you like this episode, please subscribe to “The James Altucher Show” and rate and review wherever you get your podcasts:

iTunes

Stitcher

iHeart Radio

Spotify

Youtube

Follow me on Social Media:

Twitter

Facebook

Linkedin

Youtube

Instagram