Come the early 1970s, Miller has a new owner: tobacco giant Philip Morris. Armed with the Marlboro maker’s millions and marketing skills, Miller is about to shake up the beer business with a campaign targeting blue-collar workers thirsty for a cold pint...or three.
But at Anheuser-Busch, a generational rift is brewing — one that could have major repercussions for the beer business. The tensions between conservative-minded CEO Gussie Busch and his forward-thinking son and heir August Busch III are fast approaching the breaking point.
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College Football Wars | The Fumble | 3
College Football Wars | The New Champions | 2
College Football Wars | Title Fight | 1
Poppi vs Olipop: Soda’s Second Coming | 6
Jeep vs Bronco | Back in the Saddle | 5
Jeep vs Bronco | Full Throttle | 4
Jeep vs Bronco | Bye Bye Bronco | 3
Jeep vs Bronco | Engine Trouble | 2
Jeep vs Bronco | Battle Hardened | 1
Allbirds: The Rise and Fall of Direct to Consumer | 5
Sam Altman & the Battle for OpenAI | Is OpenAI Out of the Woods? | 4
Sam Altman & the Battle for OpenAI | Blood in the Water | 3
Sam Altman & the Battle for OpenAI | If You Come At the King… | 2
Sam Altman & the Battle for OpenAI | Misalignment | 1
Costco's Wholesale Revolution | 6
Taylor Swift vs The World | Taylor Nation | 5
Taylor Swift vs The World | Ticketmaster Trouble | 4
Taylor Swift vs The World | Revenge of the Swifties | 3
Taylor Swift vs The World | Bad Blood | 2
Taylor Swift vs The World | On the Outside | 1
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