Dr. Alexa Lamm: The Real Pork Trust Consortium | Ep. 214

That's my first episode as one of the hosts for The Swine It Podcast Show, and to celebrate that, I had an exciting talk with Dr Alexa Lamm. Dr. Lamm shares her insights on how she helps address public concerns related to food production and environmental issues. Much of today's episode will delve into the workings and mission of the Real Pork Trust Consortium, which has emerged as a catalyst in bridging the gap between the public and the pork industry. As part of a robust research and training component, different institutions work hand in hand to ensure that accurate and comprehensive information circulates among consumers. 

“We have to always be thinking about who's our consumer market. Find out who they are, where they are, what message they want things framed in and then create that message to tailor to them." - Dr. Alexa Lamm

What you’ll learn:

• (00:00) Highlight
• (02:45) Introduction 
• (03:33) The Real Pork Trust Consortium
• (06:07) Addressing consumer concerns
• (08:00) Bridging the gap between data and user's needs
• (12:48) The definition of trust and how to build it
• (18:41) Experimental design set up of communication research 
• (21:57) Master's and Doctoral programs in agricultural science communication
• (29:06) The final questions
• (32:20) Final thoughts

Meet the guest: Dr. Alexa Lamm

Experience:

• Current: Associate Professor and Extension Evaluation Specialist at the University of Georgia
• Past: Associate Professor and Associate Director of the University of Florida

Background:

• Ph.D., Agricultural Education and Communication (University of Florida)
• M.Sc. (Colorado State University)
• B.Sc. (Colorado State University)

Connect with the guest!

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