My guest today is a pioneer in the plant-based sector with over 30 years of experience. In 1994, Rey founded the Alternative Baking Company, one of the first vegan cookie brands on the market, which generated $1 million in sales in 1995. In 1997, he founded Sun Flour Baking Co. to create new flavours, tastes, textures, and nutrition products with a longer shelf life and higher profit margins.
Sun Flour Baking produces raw and baked gluten-free cookies free of animal products. It also provides co packing, product development, consulting, testing, nutrition facts, graphic design, and wrapping in small batches. Clients include Continental Airlines, Sodexo Marriott Food Service, and Whole Foods. The company supports Farm Sanctuary, the American Society for Prevention of Cruelty to Animals (ASPCA), and In Defense of Animals (IDA).
Rey owned Garden to Grill, a vegan restaurant, for five years. With extensive knowledge across the entire product life cycle, he is an experienced formulator within the industry, has designed three facilities, and has sold millions of vegan cookies, keeping eggs and dairy out of the mouths of many. Besides owning five plant-based brands, he has also published two children’s books and is an expert at cannabis infusion for topical and edible products.
Inspirational quotes from past podcast guests [NBSV Advent Calendar Episode #24]
Can goal-setting be detrimental? [NBSV Advent Calendar Episode #23]
Fuelling workouts on a plant-based diet [NBSV Advent Calendar Episode #22]
A reading from "The Vegan Athlete" [NBSV Advent Calendar Episode #21]
NBSV 138: World champion mountain biker Sonya Looney on fuelling as a vegan, habit-building, & more
Why there's no such thing as "superfoods" [NBSV Advent Calendar Episode #20]
Quotes from "The Hungry Brain" [NBSV Advent Calendar Episode #19]
What's the difference between "plant-based" and "vegan"? [NBSV Advent Calendar Episode #18]
Should you go vegan to lose weight? [NBSV Advent Calendar Episode #17]
Managing expectations around fast, unsustainable fitness results [NBSV Advent Calendar Episode #16]
Coach K plays accordion! [NBSV Advent Calendar Episode #15]
Being "perfect" with our diets [NBSV Advent Calendar Episode #14]
Simplifying overwhelming fitness advice [NBSV Advent Calendar Episode #13]
Compound vs. isolation movements in strength training [NBSV Advent Calendar Episode #12]
How do you stay motivated to work out? [NBSV Advent Calendar Episode #11]
Internet misinformation and the "fruitarian" diet [NBSV Advent Calendar Episode #10]
There's no "end date" to fitness [NBSV Advent Calendar Episode #9]
6 movements you need to include in your strength training [NBSV Advent Calendar Episode #8]
Metabolism myth-busting: Quotes from the book "Burn" [NBSV Advent Calendar Episode #7]
NBSV 137: Law professor Hadar Aviram on animal and human rights, athleticism, & raising a vegan kid
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