Happy Cinco de Mayo! This week on The CMO Podcast, Jim welcomes the leader behind the explosion of avocado consumption: Alvaro Luque, the President and CEO of Avocados From Mexico. This 11-year-old non-profit organization was founded by the Mexican Hass Avocado Importers Association and the Association of Avocado Exporting Producers and Packers of Mexico. As a result of the efforts from Avocados From Mexico, the avocado market has doubled since 2013, and 80% of avocados purchased in the US are from Mexico.
Alvaro has worked as CEO of Avocados From Mexico since nearly the beginning. He graduated from the University of Costa Rica and began his career in CPG marketing at the Scott Paper Company. Alvaro spent nearly eight years at Gruma, a market leader in branded corn and flour tortillas, working in Costa Rica, Venezuela and the United States. Tune in for a conversation with a leader who has built a brand in a brand-less category, while massively growing the industry.
For your celebrations this week, try Alvaro's recipe for guacamole: along with fresh Avocados From Mexico, mix in pistachios, dried cranberries, cotija cheese and roasted jalapeños.
Plus check out their GuacAImole experience for Cinco de Mayo: https://avocadosfrommexico.com/cincodemayo/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Maya Wasserman (Sony Electronics) | Telling the Story of Sony Today from Your Home to the NFL
Pedro Ribeiro (University of Notre Dame) | Building the Next Generation of Leaders
Penn State Panel | Dana H. Born (US Air Force), Wanda Bryant Hope (Johnson & Johnson), and Paula Garcia Todd, (IFF)
Isabelle Sakai (Mark Anthony Brands) | Discover and Move Fast on an Unmet Need
Marketing for Now Featuring United Airlines, Perdue Farms, GWI, EY Consulting, LinkedIn, McCormick & Company, Sanofi and CBRE.
Gene Foca (Getty Images) | Covering over 168,000 Events Around the World
Andrea Fairchild (Visa) | Bringing the World Together for the Olympics and Paralympics
Lisa Caputo (Travelers) | It's an Exciting Time to be Working in Insurance
300th Episode Celebration with Kristin Lemkau, (JPMorgan Chase), Lilian Tomovich (Barclays), & Dean Aragón (Shell)
Part 2 | Jim Stengel with Jonathan Mildenhall (Rocket Companies) | The CMO C-Print
Jim Stengel with Jonathan Mildenhall (Rocket Companies) | The CMO C-Print | Part 1
Nancy Mammana (NYC Tourism and Conventions) | Go Behind the Scenes of Tourism in the City that Never Sleeps
Matias Bentel (Brown-Forman) | Building Brands Through History
Gunny Scarfo and Lindsey Wehking (Nonfiction) | Disrupting the Research Industry
Clayton Ruebensaal (Comcast) & Sam Hornsby (TRIPTK) | Collaboration, Confidence and Curiosity as a CMO Leading to the Olympics
Eshan Ponnadurai (Meta) | Begin with the End at Mind
Shane Murphy-Reuter (Webflow) | Disrupting the Business of Building Websites
Melissa Hobley (Tinder) | Swipe Right for a Case Study to Build a Brand that Gen Z loves
Brad Hiranaga (Cotopaxi) | Celebrate Earth Week Through Community, Colors and Purpose
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Mom Brain
Royally Obsessed
Your Best Life with Anna Victoria
Huh?!