Takeaways It All Starts With Data (But It Doesn’t End There): Data is the list of people you’re going to call and the industry or demographics of companies you’re looking at. Taking those numbers to the next level focuses on the people behind the numbers. What are their common needs? How can you help meet them? When you consider the current marketplace, and the ins and outs of each organization, part of being a successful salesperson is understanding and meeting clients where they are at. Make Your Message Matter: It isn’t just about the numbers. What is the customer’s pain? You need to make it your job to find out, and quick! One of the biggest challenges in prospecting is that you generally have 30 seconds or less to uncover someone’s pain. That’s why it is so important to develop succinct ways to communicate a solution to that pain. Make it count. Consider Your Cadence: Most importantly, how a message is delivered should be diverse. It needs to be communicated through a mix of channels, including phone calls, emails, social media, direct mail or whatever other methods you see fit for your business. Staggering different types of communication throughout a period of time, like two weeks, for example, is one of the best ways to reach someone in the long run. In most cases, a phone call or two just won’t cut it. Qualification Matters: What’s a scenario where a prospect probably isn’t going to move to the next step for you? Understanding that from the first time you take a meeting, allows you to really learn from the conversations you’re having and improve the overall conversion rate. If a meeting is disqualified, use that as an opportunity to grow by digging into why it didn’t work. From there you can structure qualifying questions to ask future prospects making you more knowledgeable and efficient in the process. Full Notes https://www.salestuners.com/mary-browning/ Book Recommendations How Remarkable Women Lead by Joanna Barsh The Power of Full Engagement by Jim Loehr Sponsor Costello – What if every sales rep inherited the habits of your best rep? With Costello, they do.
065: Cory Bray | Sales Enablement: The Ecosystem that Extends Throughout an Organization
064: Richard Vis | Why Every Salesperson Creates Their Own Audience
063: Mark S A Smith | 50/40/10: Why Your Product Only Makes Up 10% of Your Success
062: Chris Dailey | The Difference Between Understanding and Implementing a Sales Process
061: Brian Trautschold | Understanding the Science Behind Personal Ambition
060: Simon Mutlu | Selling Technology to Today’s Evolving Workforce
059: Kristin Zhivago | Sales Calls Should Happen with Prospects, Not to Them
058: Andy Paul|Reinventing Yourself: The BALD Truth About Selling
057: Paul Dean | How (and When) to Create a Sales Playbook
056: Dave Enmark | Cycling Through the Emotional End of the Sales Process
055: Mike Chudy | The Science of Positioning for a Win/Win
054: Carrie Simpson | Pick-up the Phone: Getting Over Call Reluctance
053: Katie Early | A Human Approach to Not Getting “Happy Ears”
052: A Year in Review | Conversations with 25 Sales Leaders
051: Mike Julian | Humble Yourself: Getting Comfortable with Being Uncomfortable
050: Richard Smith | Highlighting the Defining Moments of Sales Conversations
049: Dan Fantasia | No Retreat: When Societal Norms are Misleading
048: Justin Fite | Replacing the Antiquated Approach to Sales Onboarding
047: David Duncan | Know What You’re Fighting For: The Spectacle in the Build-up
046: Cody Lamens | Strive to be a Sales Professional, Not Just an Account Executive
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
HCI Leadership Revolution
Human Capital Leadership
The Power of Music Thinking
BusinessWISE
Business Wars