Steve Specializes in strategic planning for multi-location and franchise brands as the founder of Wiideman Consulting Group. He also considers himself a scientist and practitioner of local and e-commerce search engine optimization and paid search advertising. He is the author of SEO Strategy & Skills, a college textbook through Stukent. Wiideman has personally played a role in the inbound successes of brands that have included Disney, Linksys, Belkin, Public Storage, Honda, Skechers, Applebee's, IHOP, Dole, and others. Many of the mentioned projects with an emphasis on strategy, planning, and campaign oversight. While serving as an adjunct professor at University of California San Diego and California State University Fullerton Steve is also building the Academy of Search, while volunteering time to help improve transparency and industry standards as an agency trainer.
[00:01 - 07:05] Steven’s Path to Becoming an SEO Expert
[07:06 - 21:51] Where to Start for Organic Google Traffic
[21:52 - 50:13] SEO and Website Traffic is the Long Game
[50:14 - 53:11] Closing Segment
Tweetable Quotes:
“Ask your customers what you can do better. Instead of asking a marketing person who doesn't know your customers, instead of asking a salesperson who is trying to close the deal. Ask your customers,” - Steven Wiideman
“You don't have to do extraordinary things to be successful, you only have to do ordinary things extraordinarily well.” - Jim Rohn
Resources mentioned
Connect with Steven
Website: https://www.wiideman.com/
Instagram: https://www.instagram.com/wiideman/
Instagram: https://www.instagram.com/seosteve/
Twitter: https://twitter.com/seosteve
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