Webinar - Understanding Customer Relationship Management (CRM)
“Did you know your employees switch apps and interfaces more than 1,100 times a day? That’s hours of clicking between programs, dividing their attention, and copying and pasting information that might get compromised along the way.” Zendesk.co.uk
“Customer relationship management (CRM) is a technology for managing all your company's relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.” salesforce.com
Key components of CRM systems:
1. Workflow Automation - rules that trigger actions based on specific inputs
2. 3rd Party Integration - linking with Sage, Dropbox, Outlook etc.
3. Customer Service - integration of all customer contact from marketing to sales
4. Employee Tracking - cross-referencing and reporting of staff inputs and performance
5. Marketing Integration - linking with Mailchimp, social media, website lead generation
6. Analytics and Reporting - integrated and customisable, multi-function reporting
Listen to the full webinar to learn more.
This webinar by Neil Wilkins is part of Cambridge Marketing College's fortnightly webinar series for marketers. Visit http://marketingcollege.com/events for more webinars like this and http://neilwilkins.online for more content like this.
Marketing Careers in 2022 in conversation with Clare Kemsley
What it's like being a CEO
My Observations At The CIM Sustainability Summit 2022
Let's Play Marketing Mix Bingo
Re-Marketing and Cookies Alert 2023
Creating a Unique Sales Proposition
Inclusive Futures in conversation with Jess Woodsford
Video in Marketing a conversation with Andrew Heathcote
Event Management Skills
Reasons to run a Pilot Marketing Campaign
Eat That Frog
The Value of a Pilot Campaign
How to Find Your Business IKIGAI
Making Energy 22022022
Mindset in conversation with Leyth Hampshire
Everything is fine. You're the one who said it isn't
Ghost Writing
Running More Effective Meetings
Marketing Sustainability in Conversation with Gemma Butler
Being Your Own Witness
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Dream Bigger
The Age of Organizational Effectiveness -- hosted by Charles Chandler
Marketing Mixtape with Scott Davis
The Bryan Kramer Show
Commercial Grade Podcast