Massive change isn’t something you can brute-force – you need to ignite buy-in, again and again, up and down your organization. Because even if your changes will make things more fun, more interesting, and more profitable, you’re going to face defiance and inertia until you clue everyone in. That’s what Bill Ford learned while working to remake Ford Motor Company as an environmental powerhouse — against surprising internal and even national-level resistance.
Read a transcript of this episode: https://mastersofscale.com
Subscribe to the Masters of Scale weekly newsletter: http://eepurl.com/dlirtX
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Rapid Response: Why Salesforce bought Slack, w/Salesforce's Bret Taylor
Be a platform, w/Shopify's Tobi Lütke
Rapid Response: Why take on a turnaround, w/Magic Leap’s Peggy Johnson
The secret power of onboarding, w/Canva's Melanie Perkins
Rapid Response: Loneliness at work, w/Noreena Hertz
Building bridges to scale, w/Kind’s Daniel Lubetzky
Rapid Response: Balancing data with gut feeling, w/JetBlue's Joanna Geraghty
Learn from every “no,” w/Walker & Company’s Tristan Walker
Rapid Response: Why brands must take a stand, w/Wieden+Kennedy's Colleen DeCourcy
How to find hidden value that others miss, w/The Black List's Franklin Leonard
Rapid Response: A virtual-first workplace, w/Dropbox's Drew Houston
Nike’s Phil Knight: How to sell without selling
Rapid Response: Pandemic Planning, Phase Two, w/Dr. Bon Ku (Jefferson University Hospital)
Rapid Response: Small business – more stressed than ever, w/H&R Block's Jeff Jones
Build a more human internet, w/Caterina Fake
Rapid Response: When your business disappears overnight, w/Marriott’s Arne Sorenson
The Empathy Flywheel, w/Nextdoor CEO Sarah Friar
Rapid Response: Movie-theater drama has come to every business, w/Shelli Taylor, CEO, Alamo Drafthouse
Wikipedia's Jimmy Wales: To scale, find the right values
Rapid Response: The Covid test facts every CEO needs, w/Rajiv Shah (Rockefeller Foundation)
Create your
podcast in
minutes
It is Free
Meditative Story
Should This Exist?
Spark & Fire: Fuel Your Creativity