In episode 246, Kestrel welcomes Nia Thomas, the founder and designer of her eponymous label, to the show. An ethically made, independent autobiographical fashion brand, Nia Thomas was created for all beings who respect Mother Earth and all of her inhabitants.
“Fashion was never just about the garment or the clothes — I felt like it really is an ethos. Like fashion is about the restaurants you like to eat, the movies you like to watch, the museums you go to with your friends on the weekend, where you like to travel to on holiday. And creating this world of evolution, because as we get older, we change; we’re evolutional beings, and how our wardrobe is affected by that.” -Nia
If you’ve taken any fashion businesses courses, or if you’re tapped into the marketing space, I would imagine that you’ve heard the idea that we need to focus on one thing and do it well. Or maybe you’ve heard about the importance of honing in on a hyper specific quote unquote demographic, to ensure you’re actually entering the market in the *right* way?
This week’s guest is totally resisting all of the above business ideals in the most beautiful way. From her eclectic and you could say unexpected product offering, to making styles for many bodies, Nia Thomas describes her label as an “autobiographical brand”.
On the show, she shares more on how she allows her own evolution to consistently influence her brand — giving space for Nia Thomas to continue to transition into new stages, that are reflective of her own growth as a human.
Quotes & links from the conversation:
“I feel the word sustainability itself means everything and nothing at the same time — because it’s really hard to verify things.” -Nia
Nia Thomas interview on Melanin & Sustainable Style
“Am I a fashion designer or am I a multitasking problem solver because that’s the bulk of what it takes when you’re doing all the parts.” -Nia
The Responsible Company by Yvon Choinard, book Kestrel mentions
Nia Thomas YouTube >
Follow Nia on Instagram >
This week's episode is brought to you by For Days — they call themselves the “first closed loop clothing brand” and are dedicated to building a better, waste-free future.
If you’re interested in checking out For Days, you can use code CHATTER15 to get 15% off.
Learn more and shop at For Days.com
S02 Episode 102 | MELANIN & SUSTAINABLE STYLE + ETHICAL FASHION AS A PRIVILEGED WHITE GIRL THING
S02 Episode 101 | BECKY EARLEY + CIRCULAR DESIGN
S02 Episode 100 | NADINE FARAG, ONE WHO DRESSES + PERSONAL STYLE AS SUSTAINABILITY
S02 Episode 99 | PROCLAIM + THE NUDE REVOLUTION
S02 Episode 98 | SILKROLL, FASHION + THE SHARING ECONOMY
S02 Episode 97 | THE ZIRAN + XIANG YUN SHA SILK
S02 Episode 96 | BANGS SHOES, OPPORTUNITIES OVER THINGS + KIVA
S02 Episode 95 | RECESS CITY, A NEW YEAR + ETHICAL INTENTIONS
S02 Episode 94 | ZANNI, PERFORMANCE FABRIC + DESIGNING TO LAST
S02 Episode 93 | COYUCHI + THEIR CIRCULAR SUBSCRIPTION SERVICE
S02 Episode 92 | THE ACCIDENTAL ICON ON FASHION, IDENTITY + PERFORMATIVE STYLE
S02 Episode 91 | PROUD MARY + ARTISAN MADE VS ETHICAL PRODUCTION
S02 Episode 90 | COTOPAXI, LLAMA WOOL + QUESTIVAL
S02 Episode 89 | FARMGIRL FLOWERS + DIRT ON THE FLORAL INDUSTRY
S02 Episode 88 | TARA + THE ERA OF CUSTOMIZATION
S02 Episode 87 | PHLUR + REIMAGINING FRAGRANCE
S02 Episode 86 | RECONSIDERED + DRIVING POSITIVE BEHAVIOR CHANGE
S02 Episode 85 | THE GOOD TRADE + SOCIAL GOOD
S02 Episode 84 | SALT GYPSY + SUSTAINABILITY IN SURF CULTURE
S02 Episode 83 | NAADAM + "THE WORLD'S FAIREST CASHMERE"
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