Setting Yourself For Success With Proper Planning: Live Launch Secrets #1

Welcome to the Live Launch Secrets series where I break down the exact live launch strategy I’ve used to elevate my message in the market, amplify my reach, and cross the half-million-dollar revenue mark in just three years.

Today, I’m revealing the most important element of the live launch process and where most of the mistakes tend to happen: the planning phase.

In order to create bigger and better results, you have to give yourself the proper time and space to thoroughly think through your strategy. This will allow you to be proactive in your business rather than reactive.

Tune in!

Referenced Episodes:

Episode 79: The 5 Stages of High-Converting Launches

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>> If you’re ready to get fully booked with a message that aligns with premium clients and organic content that attracts and enrolls clients consistently, enroll in 10K Content Collective and get instant access to the live coaching, curriculum, and community.

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Do not miss these highlights:

01:33 It’s my desire to show up more to my audience, so I'll never stop creating content on social.

02:00 We know that the podcast portion or the podcast element is an integral part of our customer journey based on the studies that we've done.

02:25 So what's really exciting is we're actually going to do a five-part series for Live Launching.

02:59 Our signature offer Launch Like A Queen is really helping you see how we think about Live Launches.

03:32 Over the next five episodes, I'm going to go deeper into the five core stages of Live Launching.

05:52 For today we're going to unpack Stage One, the Groundwork which is the stage that most people skip.

06:29 One of the components that I will never forget is that you should spend more time planning than you do executing.

06:44 It was really hard to get people to spend time planning because just like me, you just want to get to it.

07:22 What happens is we miss important details of the processes.

07:56 When you have a process that you follow like we do a plug-and-play system, we plug and go, and my team knows exactly what to do.

08:31 When you have this system, you can use it for anything.

09:09 I love serving my audience throughout the year and anytime we want. Give them a new flavor or offer, a different way for our audience to experience with us.

09:28 It's just important to have a couple of things to decide on before you start executing your Live Launch.

09:38 First of all, what are you selling?

09:55 We're going through this series of steps where we have a masterclass or a challenge or workshop.

10:20 You create this pressure-filled container where people have to say yes or no, and you move people through this process all at once. This is marketing and selling in volume.

11:11 Looking at your offer and deciding this is the thing that we're going to sell,

12:25 The groundwork is so important because you can use this as an opportunity to feel certain and really confident in your offer and your message.

14:05 The other thing which is also going to sound obvious but most people don't do is to calendar some dates and Reverse Engineering.

15:11 A common misconception is you have to enroll clients right after your Live Launch.

16:05 Reverse Engineering is from your launch event, we back out of that date and start to think about our Launch Runway.

16:35 It is about gearing up for a very specific Launch Event, much further out like two weeks from that is really just my opinion.

17:11 But whatever you decide, what's most important is that we calendar it. I know it sounds so obvious, but most people skip over this.

17:55 That is not how category leaders launch. This is what we teach you inside Launch Like A Queen.

18:10 Your Live Launch is your chance to take yourself from that solopreneur coach phase to that Category Queen type of environment.

19:00 We have a complete launch checklist like swipe files, and then some of our highest-converting launch assets so you can have examples.

19:50 We want you to complete the majority of your assets ahead of time if possible.

20:54 This is why we provide such a high-powered space inside of our launch because it can feel a lot.

21:13 Doing your first true high-powered Live Launch is going to be one of the biggest humps. You have to cross after that, then you get to have fun with it and put layers.

21:37 This is something we do on our Customer Strategy Call when you come into Launch Like A Queen.

21:56 Some of our clients have done it so many times, they're starting to dip into this fun, powerful, advanced type of things you can do, to really enhance the overall journey.

22:17 But if it's just your first, second, or even third launch, we don't want you trying to pull in all the things.

22:53 We want to preserve that energy. Sometimes when you're just getting going in this process, you don't really have the capacity for a lot.

23:30 We lean into you and what you need. And you have to learn yourself and what you need and be able to assess what makes sense.

24:55 Planning sets the stage for what's coming and you can really eliminate a lot of stress and burnout.

26:08 When you don't love your offer, people will also feel that from you. So that's also time for you to just like get re-engaged with what you're selling.

26:35 In the next episode, we're going to cover the Launch Runway.

27:17 We're going to talk about some strategies for that. What's important about that particular stage? How to fill your Launch Events and also some really common mistakes to avoid?

About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos

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