19. Transparency in Growing Practices Adds Value to Your Crop and Your Customers w/ Scott Propheter

Farming is a gamble.

 

Scott Propheter, VP of agronomy and outreach at Criticality, and ex-Marine, above and beyond, believes in transparency in agricultural traceability as means to increase your odds of a great crop and happy customers.

 

Criticality tracks the entire life cycle of the product, before it ever goes to a farmer to get put into a field. They gather several hundred data points throughout the growing season, working day-to-day with growers.

 

There are quality metrics at delivery and all through the processing phase, all the way through to the end products. This results in a comprehensive certificate of analysis per batch that is available on the Criticality website to the consumer.