Traditional economic theory tells us that humans are generally rational beings and that they make decisions from an optimal perspective. But behavioral economic theory takes into account what we know to be true: that humans are emotional and social beings. What is it, and how does it affect the mindsets of your clients?
We’re joined by Melaina Vinski, a Behavioral Economics Lead for PricewaterhouseCoopers in Canada, to discuss how the concept affects the investment decision-making process and how advisors can use a client’s biases to lead better conversations.
For full show notes and links mentioned in this episode, visit http://bmogam.com/betterconversations.
88 Modern marketing: Components of an advisor marketing strategy
87 The power of designations
86 Risk management: Life insurance
85 Inside the research of Morningstar
84 Becoming a local thought leader with educational workshops
83 Fanning the flame for your practice and your clients
82 Modern marketing: The secrets to a successful blog
81 Developing the next generation of financial advisors
80 The do’s and don’ts of investment policy statements
79 Tax strategies to optimize your client conversations
78 Power of the pipeline: Client acquisitions strategies to grow your practice
77 Funding education with a 529 plan
76 Beyond the hype: Blockchain technology
75 Financial considerations for families with special needs
74 Talking trade: From NAFTA to USMCA
73 Designing the best approach to conferences
72 Creating more precision with life expectancy planning
71 Congressman Mike Kelly, The Retirement Enhancement and Savings Act
70 The Better Conversations Collection: A tour of some of the best ideas from 2018
69 The delicacy of dialogue: Helping clients talk openly about money
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