Matt Skallerud is an advertsing genuis who began his online career in May 1995 with the launch of GayWired.com, which became one of the top 3 LGBTQ websites worldwide. Having worked with companies, large and small, for more than 20 years to reach the LGBTQ+ online consumer.
I pick his brain and we talk about what he has learned, how he approaches his ad campaigns and LGBTQ+ Media then and now,
00:04:20 The early LGBTQ+ media landscape was print-dominated.
00:04:58 The evolution of online media.
00:09:38 Social media algorithms and advertising.
00:18:09 Content is king in advertising.
00:18:55 Short form content is key.
00:24:10 Celebrate LGBT community year-round.
00:29:44 I Love Gay Today podcast - organic growth through pandemic.
00:33:36 Creating short interviews for engagement.
00:38:10 Research and preparation are key.
00:42:52 Unify your social media.
Matt's Links
www.PinkMedia.LGBT
matt.skallerud.org
@PinkMediaLGBT
Tom's Links
www.tommeetsinterestingpeople.com
https://twitter.com/tommeetspeople
https://www.instagram.com/tommeetspeo...
https://www.tiktok.com/@meetsinterest...
https://linktr.ee/tommeetsinteresting...
The EMT Who Ran For Office! | Erik Johnson | Interview 33 | TMIP
The director who will be the first to die in a horror movie | Kris Bell | TMIP | Interview 32
Episode Preview: The director who will be the first to die in a horror movie | Kris Bell | Episode Preview | TMIP
The Horror Filmmaker Who Went Viral | August Aguliar | TMIP | Interview 31
The band who combine metal with swing | Shoo Bee Doom | TMIP | Interview 30
Do THIS if you want your podcast to succeed | Arielle Nissenblatt | TMIP | Interview 28
Tom Meets Interesting People Trailer
Season 3 Preview | Behind the scenes of The Gifted | Interview with film director August Aguilar | TMIP
Feeddrop 4: Think Inclusive (plus update from me)
Feeddrop 3: The Dead Drop Podcast
Feeddrop 2: Trailer Park
Feeddrop 1: Gamer Parents Podcast
Breaking Mental Health Stigma through Honesty, Humour & Podcasting | Tim Mccarthy (20Timinutes) | Interview 27
The Filmmaker Who Dared to Make a Film about North Sentinel Island | Jonathan Perry | Interview 26
Gaming: A Life-Long Love Affair | Interview 25 | Ryan Smith
EP24: Who Let The Dogs Out?! | Michael Accetta
EP23: Lessons from a Hostage Negotiator | Terry Tucker
EP22: HE'S MY DOPPELGANGER!!! - How to run a D&D show! | Leland Steel
EP21: Hiding from the goverment, getting bored and starting a band | Andrew Culture
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