Anthony Juliano, the Vice President/General Manager of Asher Agency, joins Social Pros to talk about his philosophy for succeeding on LinkedIn.
Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
Salesforce Marketing Cloud
My Emma
Full Episode Details
If social media is a buffet, Facebook, Instagram, TikTok, and Snapchat are the desserts while LinkedIn is the leafy green salad that we’re not overly excited to sink our teeth into. People love spending time on the ‘candy platforms’ but they usually don’t consume as much “salad” as they should.
Anthony Juliano, the Vice President/General Manager of Asher Agency, states that people don’t love spending time on LinkedIn as much as they enjoy spending time on other platforms. When people go on LinkedIn, they usually get what they need, get out, and get on with their day.
However, Anthony argues that compared to other social media networks, LinkedIn has the most untapped potential for the largest number of professionals. Thankfully for Social Pros listeners, Anthony is a seasoned trainer on a variety of social media topics, with a specific focus on LinkedIn.
In This Episode:
04:30 – How the demand for LinkedIn courses and programs amplified over time 06:25 – How teaching methods change depending on the audiences’ relationship with social media 08:01 – How social media is becoming more of a universal skill across different industries 10:42 – Anthony’s philosophy of LinkedIn for business and B2B 12:30 – How to leverage LinkedIn and the importance of consistency 14:33 – Why LinkedIn has become more relevant today than it was a decade ago 16:30 – How marketers have changed the way they use LinkedIn 19:21 – Tips for creating successful newsfeed content on LinkedIn 25:36 – Why you should focus less on the length of your posts/captions and more on the strength of your storyResources:
Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Download Salesforce’s free e-book, 50 Social Media Best Practices Learn more about Asher AgencyVisit SocialPros.com for more insights from your favorite social media marketers.
How a 180 Year Old Brand Made a Huge Social Media Pivot
How Cinnabon Built Their Sweet Social Media Program
How to Use AI to Find Better UGC Photos
The Power and Shortcomings of Influencer Marketing at Scale
How opendorse Revolutionized Athlete Marketing in Social Media
How Caesars Uses Social to Surround its Customers
How to Use Big Data and Personalization to Dominate Instagram Commerce
How to Add Value with Every Instagram Post
6 Social Media Changes Impacting 2019 (So Far)
How to Implement AI to Improve Your Social Media
How to Overcome Fear of Creating Video in Social Media
How to Not Screw Up Your Live Social Media Content and Broadcasts
How Qualcomm Grew a Thriving Influencer Marketing Program From Scratch
Is This the Best Business on Instagram?
Facebook Lost 15 Million Users, What Now?
Are Social Networks Built to Suck?
How America's Largest University Uses Social For Branding
The ‘AI for Marketers’ Era Starts Now
Why Social Media Customer Service Is Changing and What You Need to Do Next
The Role of Agencies in a World Where Paid Social Dominates
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour