Anthony Juliano, the Vice President/General Manager of Asher Agency, joins Social Pros to talk about his philosophy for succeeding on LinkedIn.
Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
Salesforce Marketing Cloud
My Emma
Full Episode Details
If social media is a buffet, Facebook, Instagram, TikTok, and Snapchat are the desserts while LinkedIn is the leafy green salad that we’re not overly excited to sink our teeth into. People love spending time on the ‘candy platforms’ but they usually don’t consume as much “salad” as they should.
Anthony Juliano, the Vice President/General Manager of Asher Agency, states that people don’t love spending time on LinkedIn as much as they enjoy spending time on other platforms. When people go on LinkedIn, they usually get what they need, get out, and get on with their day.
However, Anthony argues that compared to other social media networks, LinkedIn has the most untapped potential for the largest number of professionals. Thankfully for Social Pros listeners, Anthony is a seasoned trainer on a variety of social media topics, with a specific focus on LinkedIn.
In This Episode:
04:30 – How the demand for LinkedIn courses and programs amplified over time 06:25 – How teaching methods change depending on the audiences’ relationship with social media 08:01 – How social media is becoming more of a universal skill across different industries 10:42 – Anthony’s philosophy of LinkedIn for business and B2B 12:30 – How to leverage LinkedIn and the importance of consistency 14:33 – Why LinkedIn has become more relevant today than it was a decade ago 16:30 – How marketers have changed the way they use LinkedIn 19:21 – Tips for creating successful newsfeed content on LinkedIn 25:36 – Why you should focus less on the length of your posts/captions and more on the strength of your storyResources:
Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Download Salesforce’s free e-book, 50 Social Media Best Practices Learn more about Asher AgencyVisit SocialPros.com for more insights from your favorite social media marketers.
Keeping Social Real with Dr. Brian Boxer Wachler
Greatest Hits: Kate Winick
Wig-Wearing Turtle Videos and More Stories with TAMI
Why Collaboration Is Key to Zillow’s Social Success
How Curiosity Fueled Duarte Garrido’s Social Career
NE Ohio Regional Sewer District Is a Masterclass in Engagement
How Universal Parks & Resorts Creates In-Park Social Moments
Inside Glossier’s Iconic Social Approach
How Marketing Millennials Scaled to 450K+ LinkedIn Followers
How Higher Ed Can Boost Social Media Performance with Empathy and Design
How Lyft Drives Organic Social with Data and Heart
How Embracing Impostor Syndrome Can Ignite Your Personal Brand
How to Create Social Conversations That Connect
How to Rethink Your Twitter Video and Creator Strategy
How to Break Out of Your Social Comfort Zone
Why You Need Try Something New in Social Every Day
How Surprise and Delight Drives Social Engagement
How to Scale Social Across Your Organization
Turning Social Care Into Unforgettable Customer Experiences
How to Capture UGC’s Untapped Potential with TINT
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour