Media entrepreneur and motivational journalist Kelsey Humphreys is on a mission to break down success for the rest of us. She is the host and producer of The Pursuit a talk show and podcast where she interviews influencers like Tony Robbins, Barbara Corcoran, Gary Vaynerchuk, Brandon Bouchard, and others. She offers simple success tips and written articles for Success Magazine, Entrepreneur, LifeHack, and the Huffington Post. She is also the author of the book “Go Solo”.
Kelsey is a past student of SPS. I just love her book, and we have had a lot of fun. I’ve really enjoyed seeing her soar with all of the awesome stuff that has happened since the book was published. It’s not just because of the book. It’s because she is a hustler, but the book definitely helped. Today, we are going to discuss her book, her success, and a lot of great motivational ideas.
You can find Kelsey here:
Kelsey Humphreys
The Pursuit
Kelsey Humphreys facebook
@KelseyHumphreys Twitter
Go Solo
Kelsey Humphreys LinkedIn
Show Notes
[03:06] Kelsey wrote her book to teach her knowledge and she knew a book was a legitimate way to meet her end goals and to help launch her speaking and expert marketing career.
[04:15] Over time her career morphed into interviewing since her goals have changed since she first began.
[04:41] Kelsey had a newborn when she was writing her book. She typed during nap time for 6 months leading up to finishing up with Chandler and SPS. Most of us are already writing in our heads. All of the stuff we write can be compiled into a book.
[05:35] What people want is our perspectives. For me, writing was a lot of compiling and structuring and editing.
[06:16] She hired an editor for copy editing.
[06:28] Writing is like so many things in life. We can make them worse than they are before we start. Action is the key. The action to writing a book is to sit down and write.
[08:04] When Kelsey would get stuck she would go back and read what she had written and that would get the juices flowing again.
[08:32] We can spend tons of time reading about how to write a book, but sitting down and writing is the key to getting it done.
[09:20] The actual writing of the book took about six months after years of learning and compiling information.
[10:26] Kelsey hired Chandler because she needed help getting over the hump and with marketing.
[11:12] Test to see what works for you when writing a book. Whether it is an hour a day or all Saturday.
[12:43] How writing needs to be focused time, but it doesn't have to be everyday.
[13:06] How Kelsey positioned the book for solopreneurs she started broad, but then narrowed in.
[15:17] How a specific book for a specific person is more sell-able and will help more people.
[16:27] Kelsey offered the first chapter of her book for free with an email list. She also made a video series posted on facebook. The family and friend buy in on facebook was helpful. Looking back they were too long and too detailed, but facebook helped get the word out there.
[18:17] People knew Kelsey's story and signed up on her email list to check out her upcoming book.
[20:39] If you have a message worth spreading it is your job to get it out.
[21:22] Kelsey started with accessible guest posts. Which led her to Dan Miller. Don't underestimate the importance of your inner circle and snowballing your guest endorsements.
[24:13] A lot of people said no to Kelsey when she asked for endorsements, but Barbara Corcoran replied and gave her an endorsement.
[26:06] Kelsey will spend hours trying to find the correct contact info of a person.
[27:16] Keep it short when reaching out. The less you write about yourself the better you do. Make it about the goals of the person who you are reaching out to.
[28:59] Kelsey emailed the Entrepreneur editor and pitched guest articles. Once accepted you can pitch to your editor. You have to have writing experience or a really great article. Article writing is also a snow ball pitching technique.
[32:39] The importance of thinking about the goal of the person or publication that you are pitching too.
[33:18] Being a podcast guest and speaking engagements happened after writing the book.
[36:03] Kelsey used video strategically for a marketing tool including her doing book signings Back of room sales at speaking engagements are also great.
[37:23] The importance of promoting everything you do, not just sending out a tweet and moving on. Leverage one marketing method into the next things. Put what you do on your website.
[38:34] Kelsey decided to do a video show where she met the guests wherever they are instead of just an audio podcast. She made it the best video ever and sent it to her next potential guest. Then it snowballed from big name guest to bigger name guest.
[40:39] The key to getting these interviews was in the distribution.
[41:59] How Kelsey is in a journalist position and not someone just selling a product. When she gives pitches she tells them what is in it for them. She also creates articles about the interviews.
[43:25] How it was incredible interviewing Tony Robbins. Sitting down with Barbara Corcoran was also an incredible full circle experience.
[45:04] Successful individual focus on marketing and very strategic with their time.
[45:31] If an idea has stuck with you, it is worth pursuing It is your responsibility and job to see it through. Focus on one thing and commit to see the project through.
Links and Resources:
self-publishingschool.com
Spsfreetraining.com
48 Days to the Work You Love
The 90 Day Year
Kelsey Humphreys
The Pursuit
Kelsey Humphreys facebook
@KelseyHumphreys Twitter
Go Solo
Kelsey Humphreys LinkedIn
SPS 250 Network Marketing Lessons + “Go For No” Marketing Your Book with Ray Higdon
SPS 249 Using Your DISC Profile To Write & Publish A Book Successfully with Dr. Robert Rohm (Personality Insights)
SPS 248 The Jerry Springer vs The Oprah Approach To Writing About Tough Life Experiences with Paul Scanlon
SPS 247 Million Dollar Weekend: From $50 & A Weekend To $80M/Year In Sales with Noah Kagan
SPS 246 Using Atomic Habits To Write & Publish A Book, 4M+ Copies In 3 Years with James Clear
SPS 245 SPS Throwback Rich Dad Poor Dad & 46M+ Units Sold of his Self-Published Book (Robert Kiyosaki Interview)
SPS 244: When Faith Fails: Writing About Your Faith As A Christian or Pastor…with Dominic Done
SPS 243: The Advisor Breakthrough: Using A Book To Get Clients & Referrals with Shawn Sparks
SPS 242: Writing A Memoir On Your Health & Faith Journey with Karen Wilkinson
SPS 241: Get Scalable: Scaling Your Company Using A Book with Ryan Deiss
240: “The Empowered Woman” + Writing A Collaboration Book / Anthology with Marta Spirk
SPS 239: Launching An Updated & Revised Edition After 2M+ Copies Sold (Miracle Morning Behind The Scenes)…with Hal Elrod
SPS 238: Booking More Speaking Gigs, $40k Keynote Fees, And Bulk Book Sales with Cameron Herold
SPS 237: Rise Of The Reader & How To Market Bestselling Books with Nick Hutchison
SPS 236: Startup Santa: From Toymaker & Inventor To Author with Brad Pedersen
SPS 235: $80k/year In Royalties For 6 Years From One Book…How This Teacher Did It with Rob Plevin
SPS 234: BIG ANNOUNCEMENT! Unleashing the Power of Authorship
SPS 233: Be Seen: Discovering Your Voice & Booking Speaking Gigs Grow Your Brand with Jen Gottlieb
SPS 232 How I Sold 25,000+ Copies Of My Children’s Book with Delanda Coleman
SPS 231 How To Get Famous & Sell More Books By Getting On TV with Clint Author
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