Jimmy Pattison in conversation with Pattison Media President Rod Schween at BCAB

On this special edition of Broadcast Dialogue - The Podcast, we bring you the opportunity to listen in on a conversation from the recent BC Association of Broadcasters (BCAB) Conference between Pattison Media President Rod Schween and Jimmy Pattison, CEO and Chairman of the Board of Jim Pattison Group.

Now 94, Pattison still goes into the office six to seven days a week, overseeing one of Canada's largest privately-held companies, which in addition to 48 radio and three television stations, encompasses automotive, grocery and entertainment, among other ventures.

In this abridged conversation, the business magnate talks about his journey to becoming Canada's third-richest man, addresses some urban legends, and more.

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