Guigo Sanchez is the Creative Director at THIRD EAR — previously known as LatinWorks — an agency that specializes in creating advertising for the U.S. Hispanic audience. Born and raised in Mayagüez, Puerto Rico, he is the husband of Mari Chamoun (Managing Director at Funsize), and father to Julia Elena Sánchez Chamoun. After completing his psychology degree in Puerto Rico, Guigo moved to Austin to study advertising and decided to stay forever (for now). He enjoys dad life, music, computers, food and personal finance.
In this episode, we discuss:
How studying psychology affects advertisingSpeaking to different audiences and cultures in advertisingThe top skills needed for creative directingImagination as a skillHispanic marketing and advertisingMaintaining belief in the value of creativityThe temporary nature of advertising and designWhat does "partner" mean in the advertising worldCommitment in professional relationshipsThe emotional operations of an organizationHustle: What's Your Mission? (with Dan Mall)
Hustle: Extraordinary Collaboration (with Michael Buzzard)
Hustle: Communication is King (feat. Mae Reed)
Hustle: Show Don't Tell (feat. Andy Vitale)
Hustle: Design Isn't Just Pixels (feat. Charlie Waite)
Hustle: Creating a Culture of Education on the Web (feat. Travis Gertz)
Hustle: Above All Else, Tell a Good Story (feat. Ben Peck)
Hustle: Making It (feat. Mikael Cho)
Hustle: Don't be Afraid to Jump (feat. Claudio Vallejo)
Hustle: Paint the Fence (feat. Johnnie Hamn)
Hustle: State of the Digital Nation 2016 (feat. Jules Ehrhardt)
Hustle: Fresh Perspectives (feat. Dann Petty)
Hustle: Screen Printer to Screen Designer (feat. Tony Sanchez)
Hustle: Remote-ivated (feat. Andre Jurgensen)
Hustle: Design for the Mind (feat. Victor Yocco)
Hustle: Not Just Advertising, Building
Hustle: Empathetic Project Management (feat. Rachel Gertz)
Hustle: Hiring an Agency (feat. Aaron O'Hearn)
Hustle: Engineering is Design (feat. Travis Swicegood)
Hustle: Epicurrence Montues
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