Caroline Hobbs is a seasoned and innovative professional in the real estate industry, with over 17 years of experience and a successful tenure as a broker owner for Reward Realty. Her innovative approach to the industry is centered on streamlining processes and eliminating duplication of efforts, with a strong belief that the low adoption rates among team leaders and brokerages are due to the need for agents to input information into multiple systems. Drawing from her extensive experience, including a six-year mentorship under Juliana Lee, Keller Williams' top agent, and her role in consulting with Keller Williams on system development, Caroline advocates for a fully automated and updated experience for consumers. She emphasizes the importance of technology and connecting existing platforms to enhance the real estate experience and encourages new agents to seek a real estate coach outside of their brokerage to accelerate their growth and career. Join Bill Risser and Caroline Hobbs on this episode of The Real Estate Sessions podcast to learn more about her innovative approach to revolutionizing the real estate industry.
Bio
Caroline Hobbs is a highly experienced and innovative figure in the real estate industry. With over 17-18 years of experience, she has established herself as a prominent broker owner for Reward Realty. Caroline's journey began in Southern California, where she developed a passion for real estate and later moved to San Jose for college. She honed her skills by working alongside Juliana Lee, Keller Williams' top agent, for six years, gaining invaluable mentorship and experience. During this time, Caroline managed a database of over 10,000 individuals and sent out monthly market reports, capitalizing on the era when people eagerly anticipated receiving such emails. Her expertise was further recognized when she consulted with Keller Williams on system development. In 2013, Caroline took her career to the next level by founding her own real estate brokerage, Reward Realty, where she continues to revolutionize the industry with her innovative approach.
Quotes
(00:00:00) "And ideally, my goal is to have agents working out of just one program. I think one of the reasons why team leaders and brokerages have low adoption rates is because agents are having to duplicate efforts, putting information into multiple systems and then things fall through the cracks." - Caroline Hobbs
(00:03:21) "Northern California, it's really kind of got everything, like something for everyone. It is the heart of Silicon Valley. So we do have lots and lots of very smart engineers and engineer type people. But one thing that I really appreciate about the Bay Area is it's very similar to New York in the fact that it is truly a melting pot. Cultures and people, and I think that really just adds to the whole culture of the Bay Area. Making you feel welcome." - Caroline Hobbs
(00:08:57) "I think that college is fabulous for the academics, but most importantly, it's really a time to develop your own self and determine what it is that you want to do with your life and how you're going to dedicate yourself to get there." - Caroline Hobbs
(00:18:45) "I believe that every agent strives to give each and every one of their clients the highest and best customer service out there. Now, do I think everybody accomplishes that goal? No. But I think a lot of that is because of a lack of supporting systems in place." - Caroline Hobbs
(00:29:59) "Get a real estate coach outside of your brokerage...get a coach, have them guide you and give you that weekly training, prioritizing innovating, getting you new ideas and holding you accountable." - Caroline Hobbs
Detailed Outline
00:01:29 - Contacting Caroline Hobbs
To get in touch with Caroline, the broker owner of Reward Realty, you have a few options. You can visit the Reward Realty website at rewardrealty.org and use the contact form to send her a message. Alternatively, you can email her directly at caroline@rewardrealty.org. Caroline is known for her innovative approach to real estate, using technology to create a seamless experience for consumers. With her extensive industry experience, Caroline understands the importance of having a real estate coach for guidance and support. She recommends seeking a coach outside of your brokerage for weekly training, new ideas, and accountability. Contacting Caroline is a great opportunity to connect with a knowledgeable and forward-thinking professional in the real estate industry.
00:07:45 - College Experience
Caroline, a third-generation real estate professional, had a transformative college experience at San Jose State University. Growing up in Orange County, she had a privileged upbringing and little exposure to diversity. However, her decision to attend San Jose State opened her eyes to a whole new world. Moving into a dorm and living with 40 other women from different backgrounds was a shock to her sheltered upbringing. Despite the initial surprises, Caroline quickly adapted and embraced the opportunity to become independent and make her own adult decisions. College, to her, was not just about academics, but also about personal growth and self-discovery. She believes that college is a time to determine one's path in life and develop the necessary skills and relationships to achieve it. Caroline's time at San Jose State allowed her to grow as a person and forge lasting friendships that have endured even 15 years after graduation.
00:12:26 - Women in Real Estate
Caroline Hobbs, the broker owner for Reward Realty, shares her journey as a young woman in the male-dominated real estate market. Despite the industry's male-dominated leadership, Caroline highlights that the majority of Realtors in the country are actually female. She attributes her confidence and determination to her upbringing, where her single mother instilled in her the belief that she could achieve anything she set her mind to. Caroline's success in breaking down barriers in real estate has motivated her to continue doing so, even in her new tech company. Through her story, Caroline inspires other aspiring agents to believe in themselves and seek guidance from real estate coaches to accelerate their growth and career.
00:18:42 - AI and Automation
AI and automation are revolutionizing the real estate industry, and Caroline Hobbs, a business coach and team leader, is at the forefront of this advancement. Hobbs recognizes that agents struggle to provide the highest level of customer service due to a lack of supporting systems. To bridge this gap, she has developed a client portal that empowers clients to be more involved in the transaction process. Through the portal, agents can provide updates, notes, property details, documents, and schedule appointments with vendors. Hobbs is also working with a development team specializing in OCR and AI technology to automate the sorting and reading of documents, reducing the need for constant communication. By utilizing technology, Hobbs aims to help agents work smarter and provide a seamless experience for their clients.
00:29:48 - Importance of Real Estate Coaching
Real estate coaching is crucial for new agents as it greatly accelerates their growth and career. According to Caroline Hobbs, a broker owner at Reward Realty, getting a real estate coach outside of your brokerage is essential. Hobbs, who has been part of the Tom Ferry ecosystem for three years, highly recommends their coaching services. These coaches provide weekly training sessions that prioritize innovation, new ideas, and accountability. Hobbs regrets not starting coaching earlier in her career, as she now understands its potential to accelerate growth and success. In conclusion, a real estate coach can be a game-changer for new agents, providing guidance, training, and accountability needed to succeed in the industry.
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