079: Adam Schoenfeld | Lessons Learned Going From CEO to SDR

Takeaways Know What to do Next: You just made the investment in acquiring data, hashing out your target accounts and cold prospecting, but what happens when you actually get someone on the phone? Make sure you build out at least the basic infrastructure to know how to handle responses both positive and negative. If your goal is a meeting, make sure you’re not getting stuck in a 20-message email thread or look silly when your prospect ends up on your website talking to your chatbot. Put Your Hands on the Keyboard: Building from the last takeaway, when you work with smaller numbers, you have the opportunity to get more personal in your messaging. Instead of letting your sales automation do all the work, put your hands on the keyboard and customize your outreach. Make it obvious that your message could not have been meant for anyone else other than the person you’re sending it to. As Adam said,, you can only deliver your first impression once. Leverage Messaging from Paid Advertising: If your company has invested in PPC or any other forms of paid advertising, sit with them to understand what’s working. What headlines are getting the best click-through rate? Which messages are getting the best conversion rate? These tests make for great email subject lines as well as quick notes. But remember, the best messages don’t look like the came from sales or marketing — they look like they came from another human. Full notes https://www.salestuners.com/adam-schoenfeld Book Recommendation Good to Great: Why Some Companies Make the Leap and Others Don't by Jim Collins Sponsors Costello-What if every sales rep inherited the habits of your best rep? With Costello, they do. TreeLine-Specializing in improving top line revenue, Treeline helps you find, recruit, and hire the best salespeople.