#13: Elizabeth Rosenberg -- Opening the Branding Portal

Whether we're a Fortune 500 company at the top of our game, a founder with a unique point of view, or a seasoned executive on the rise, every day we're figuring out new ways to consistently engage people in our brand stories. The nuances of creating ways to cut through the clutter, defining and expressing authenticity for ourselves, all while staying technologically and culturally relevant is a labyrinth of choice and opportunity. As the former Global Head of Communications at 72 & Sunny (whose clients range from the NFL to Sonos to Amazon), Elizabeth Rosenberg is no stranger to the world of high-impact storytelling. In 2020, she founded The Good Advice Company -- designed to strengthen personal brands for individuals and organizations with one small additional skill set -- her psychic abilities. The Good Advice Company works with c-suite executives, renowned creatives, owners, and other high performers on defining and sharing their personal brands. In this episode, Elizabeth walks us through the many pitfalls and opportunities in PR, the difficulties in publicly applying her metaphysical ability to business, the power of saying "I don't know" in trying times, the growing influence of technology and fake news, and much more. Recorded in partnership with Will I Am's FYI.AI platform. Music by Mega.

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