HALO Talks: Elevating Wellness
Business
Felipe Azenha is a former Peace Corps volunteer who discovered the benefits of using cinder blocks as fitness equipment during the pandemic lockdown. He and his friend started doing these (very unique!) workouts around their area and, with more people joining, they formed a crew and called their workouts "CinderFit." Word quickly got around and news spread. Today, Felipe continues to lead the CinderFit movement, helping people stay fit using unconventional means.
What initially started as a hobby turned into an early stage business after engaging industrial designers to create a cinderblock design that looks like furniture. "The cinder block will be in every home gym in the United States within the next 10 years and beyond," states Azenha confidently.
He believes the tool can replace dumbbells and kettlebells. They've certainly gained some market validation by solving personal frustrations during the pandemic when fitness equipment was incredibly difficult to come by. They've been successful in driving sales through word-of-mouth and community-building efforts in Miami, where they're based.
Some key moments:
[00:00:57] Positive COVID story on CinderFit business.
[00:04:03] Cinderblocks turned into "furniture" for working out.
[00:07:07] Investing in fitness patents, minimal marketing spend.
[00:13:06] Grassroots campaign focused on South Florida gyms.
[00:15:07] Sent blocks to influencers and saw solid results.
A few key takeaways:
Click here to download transcript.
Connect With Us:
Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks Twitter: https://twitter.com/thehaloadvisors LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com
Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
Episode #413: Borislava Baeva on Transforming Fitness Studio Memberships With MyStrongCircle
Episode #412: Transforming HALO Sector Retail Landscapes with Francine Miley: Opportunities & Challenges
Episode #411: Revolutionizing Mental Wellness in the Fitness Industry: The ZAMA Health Approach
Episode #410: Disrupting Healthcare with Theodore Daiell: Navigating Policy Barriers
Episode #409: Huddle Up for Business Wins with Christian Ponder's New Venture-The Post
Episode #408: The Little Gym: Nancy Bigley on Empowering Kids through Movement
Episode #407: Unlock Your Highest Potential with Breathwork: Francesca Sipma's Journey
Episode #406: Unlocking the Power of Becoming Vulnerable with Rachel Begun
Episode #405: Unlocking Gut Health Secrets with Celina Semente: Winning Her Battle With Crohn's
Episode #404: Transforming Lives with Functional Nutrition | Michelle Zipper's Journey
Episode #403: Unlocking Athletes Potential in the Business World with Mark Moyer
Episode #403: Navigating Private Equity in Sports: Insights from Legal Expert Brian Socolow
Episode #402: Unlocking Value & Growth Opportunities with Mike Geenen: REIT's, Experiential, and Leisure Assets
Episode #401: Fit Nation: Natalia Petrzela and the Evolution of an Industry
Episode #400: Redefining Boutique Fitness with Matan Gavish: Confronting the Silent Pandemic of Self-Defense for Women
Episode #399: From Martial Arts to Entrepreneurship: Jarlo Ilano's Journey to Autonomy and Freedom
Episode #398: Band of Hand's Disruptive Business Model | Eve Nasby Discusses Breaking the HR Mold to Help Businesses Thrive
Episode #397: George Jackson of The Gym: Unlocking the Benefits of Gym Rebranding and Licensing
Episode #396: Unlocking Healthcare with Dr. Sal Arria: The Critical Role of Highly Educated Personal Trainers
Episode #395: Gamifying Fitness & Coaching for the Future: Taylor Stull Talks Motivation & Rewards
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Pharmacy Podcast Network
Aktörspodden
The Power of Storytelling
The Ramsey Show
Planet Money