Covid-19 forced B2B companies to suspend the face to face marketing and sales models. What are the digital alternatives to the traditional models, and are organizations ready to leverage them successfully? What should change in marketing and sales strategies, processes, channels, people, and tools to pave the path to purchase with digital experiences?
Guest 1: Ann Dozier
Title: Senior Vice President & Chief Information Officer, Southern Glazer's Wine and Spirits
Guest 2: John Wittig
Title: Chief Commercial Officer, Southern Glazer’s Wine & Spirits
For more details and related content:
https://www.ciotalknetwork.com/paving-the-path-to-purchase-with-digital-experiences
Becoming a Figure It Out Leader
Adopting Digital Labor
Building Honest And Resourceful Teams
The People First Digital
Getting IT ready for the Digital Mesh
The CIO Agenda 2018
Shifting from Digital New to Now
Leading with a Compass
Adopting Shared Leadership
Building Digital Data Strategy, Architecture, and Infrastructure
Handling the 5 Ps of Digital Transformation
Bridging the Knowledge-Readiness Gap
Leading to Simple
Building Data and Analytics Driven Culture
Customer Lifetime Value driven IT
Chiseling out Culture for the Digital Age
Learning as a Leader
IoT : From POC to Profits
Keeping the IT Cabinet relevant
Delivering Sales As An Experience
Create your
podcast in
minutes
It is Free
Insight Story: Tech Trends Unpacked
Zero-Shot
Fast Forward by Tomorrow Unlocked: Tech past, tech future
Lex Fridman Podcast
All-In with Chamath, Jason, Sacks & Friedberg