Tourpreneur Tour Business Podcast
Business:Entrepreneurship
In today's episode, we have a special guest joining us - Jen Fein, the CEO and head of product at YouLi (https://go.youli.io/). We'll be discussing the fascinating journey of YouLi, a platform that generates personalised travel itineraries, and how it has been transforming the travel industry.
Get ready for an insightful conversation as we explore the importance of email marketing, the rise of unique group travel experiences, and the challenges and rewards of being a female founder in the tech and travel space. So grab your headphones and get ready to be inspired by Jen's entrepreneurial journey on this episode of Tourpreneur.
Key Facts and Insights from the Episode
04:19 Exception in corporate world leads to Japan; friends don't read details, different information needs.
07:11 Technology allows for personalized and dynamic content.
10:01 Partnerships, retreat training, memberships, Transformational Travel Council.
17:30 4-day music festival tour in Colombia. Unique experiences.
19:27 Event planning skill merges with technology trends.
23:57 Conversions up 30% in last 90 days.
27:19 Paid search may not lead to bookings.
29:32 Intimacy and trust in travel experiences.
33:22 Not travel tech, focused on unique experiences.
36:40 Build company that cares, survives, and grows.
42:18 Let go of unnecessary technology, automate business.
44:59 Quick digital transformation for partnered clients. Gradual migration.
47:09 Original founder became tech guy, found co-founders.
51:36 Empathy, flexibility, and values guided our decisions.
53:29 Intentional, patient, sustainable business growth is success.
Mentioned in this episode:
Sponsored by Google 'Things to do'
Want more direct bookings and greater exposure on Google? Then go check out Tourpreneur's free course on using Google 'Things to do', a new program offering tour operators a chance to display their tours across new Google locations. Learn more here: tourpreneur.com/google
Big Announcement! Two new series for tour operators
How John Coupland designed his most popular guided tour, The Crown Film Locations & Royal Secrets Tour.
Blogging Part 3: How Repurposing Content Can Help You Expand Your Audience and Reach
Why I decided to join Redeam and why it's good news for Tourpreneur
Tour Operator Reveals How She Uses Instagram to Grow Her Tour Business. With Othelia Cassidy of Madison Eats Food Tours
With her partner fighting for his life, Krystle shares how she single-handedly took over the running of the couple's water tour business
Don Littlefield shares his 3 major strategies for growing a brewery tour business.
Blogging Part 2: What Should Tour Operators Blog About?
Content for Tour Operators - Arival offers a content masterclass and Shane finds out more!
Embracing Diversity & Empowering Community Through Food Tours with Blue Fern Travel
Out of this world - selfies from space with the Travel Industry Mavericks
Clubhouse for Tour Operators, Tips from Tour Operators, Tour Guides, and a Podcaster.
Self-Guided Tours for Tour Operators: How Does the Questo Self-Guided App Benefit Tour Operators?
Blogging for Tour Operators - Essential Blogging Guide for Tour Businesses Part 1
Travel Industry Mavericks: A Peek Into the Industry’s Future with Peek's Ruzwana Bashir & Oskar Bruening
Why 2021 is going to be a year of focus, plus Arival Insiders Pro and Clubhouse on Shane's Audio Journal.
Peter Syme on Survival. From bomb disposal to saving a tour business during the pandemic.
Meet the Restech – Historic Tours of America reveal why they picked Ventrata to power their online bookings.
Travel Industry Mavericks Discuss Klook’s $200M Investment & The Challenges Facing OTAs.
Content Creation Tips for Tour Operators and the importance of building a content factory with Patrick van Rosendaal
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