Make Marketing Suck Less for Expertise-Driven Solo Businesses
Business:Marketing
Have you ever sat down and thought about what your message does for your business?
I mean, really think about what the words on your website or the post you share on social media do for you and your business 24-hours a day, seven days a week.
Those words bring new people to your community, bring you clients and bring you more opportunities to share that message.
Your message does a ton for you and your business and we're going to discuss the eight specific things that your message can do for you when you have the right message on today's pod.
Let's talk about why your message is the workhorse of your business in ways that you probably have never even thought about before.
For full show notes with links click here: https://drmichellemazur.com/2018/10/8-tasks-your-message-does-for-your-business.html
The Overlooked Expert Phenomenon: Why Expert Business Owners Are Not Widely Known & How to Fix It
How to Keep Your Messaging Relevant During a Turbulent Economy
Expert Enough: Navigating the 3 Stages of Expertise
Expertise Matters: Defying Marketing Topes In Online Business
Why Doing Good Work Isn't Enough
Market Like An Expert: 3 Specific Reasons to Market Your Expertise
Moving From Giving To Asking: Navigating Marketing's Tricky Transition
How I Made Selling 5,000 Books Look Easy (Kidding: It Wasn't)
The Missing Puzzle Piece in Your Marketing Message
Dispelling Messaging Myths: The Power of Misconceptions
How To Address Pain Points Without Being A Jerk
Wanna Break Up with Social Media đź’”
Tapping Into The Customer Awareness Spectrum To Market With Intention
Voice of Customer: The Most Overlooked Piece of the Marketing Message
Becoming a Master Messaging Mixologist: Blending the Right Ingredients for Effective Marketing
Navigating The Sh!t Show: Business and Personal Highlights of 2023
Marketing Reality Check: The “Underpants Gnome Strategy”
The Challenges of Overmarketing: How To Do Less But Better
The Art of Tweaking and Evolving Your Marketing & Messaging Strategy
The Dangers of Under Marketing: A roundtable chat with Bev Feldman and Laura Gatsos Young
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