Business Infrastructure - Curing Back Office Blues
Business:Entrepreneurship
Kimanzi Constable sums up his entrepreneurial journey as “I used to deliver bread for a living, now I write.” Of course, there’s more to his story than this. A lot more. Through his relentless pursuit for building a profitable six-figure online business, he’s now the author of four books, has appeared on over 250 podcasts, and has written articles for over 80 publications including Forbes and Business Insider.
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Yes, at one time he did deliver bread. In fact, he started a vacation relief service for commercial drivers when he was 19 years old and primarily took on routes for Sara Lee Bakery. Although it was financially successful, Kimanzi admits that operational oversights and mismanagement led to him to eventually shut it down.
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Shortly afterward, through introspection, he decided he wanted a better lifestyle for himself. One where he could spend more quality time with his family without the fear of burnout constantly looming. That search led him to study those who successfully built online businesses free from geographical boundaries. Soon, he co-founded Results Global Impact Consulting (RGIC). Together, he and his wife and co-founder, Cindy, teach others how to capitalize on their expertise and showcase it through content marketing strategy and implementation.
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In this episode, Kimanzi reveals how they use ActiveCampaign, an email marketing software, to share lessons on how to leverage large media publications to increase visibility, build brand authority, and grow revenue. He also explains why, despite all the emerging digital marketing technologies, email marketing is still one of the most effective ways to communicate with your customers and network. Discover how to take your personal or business brand from obscure to visible or from unknown to mainstream and watch your profitability soar!
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🔗 Links to Resources Kimanzi recommends: https://businessinfrastructure.tv/2021/12/05/178-kimanzi-constable-shares-tips-for-using-active-campaign-to-manage-content-marketing-boost-visibility-and-establish-credibility
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200th Episode! Meet the Business Infrastructure Podcast Team + Special Guest, Jared Easley
199: The Top 12 | Mohammad Ali Ajlouni Shares Everything You Need to Know About COOs
198: The Top 12 | My Business is Small...Why Does It Need Business Infrastructure? Alicia Butler Pierre Explains.
197: The Top 12 | What is Six Sigma Operational Excellence Dr. Frank Barsi
196: The Top 12 | What is a COO? Maria Jones Explains
195: Backstage | How We Made the Business Infrastructure Audio Masterclass
194: How to Create a Business Process Manual
193: How to Create a Work Space Logistics Plan for Flourishing Small Businesses
A Quick Update from Alicia
192: Organized Chaos - The Story of Clenard Smith & the Flourishing Food Distribution Company
191: How to Create a Service Delivery Blueprint for Small Businesses on the Rise
190: Red Pill or Blue Pill? The Story of Vandana Thiagarajan and a Mortgage Company's Meteoric Rise
189: How to Create a Paper Records Management System for Expanding Small Businesses
188: Troubled Waters – The Story of the Benoit Sisters & the Expanding Medical Office
187: How to Create an Electronic (Digital) Records Management System for Small Businesses in High Demand
186: The Princess vs. The Politician - The Story of the Reubens & the Furniture Store in High Demand
185: How to Create a Business Design Blueprint for Emerging Small Businesses
184: Child's Play - The Story of Albert Andoh and the Emerging Tech Startup
183: How to Create a Business Parts Analysis for a Fast-Growing Small Business
182: Identity Crisis – The Story of Emily Miller & the Fast-Growing Non-Profit
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