21. Free Resource Library vs. Individual Opt-ins [Email Series]

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There are lots of effective ways to build your email list, but what’s the best way for you? Two of the top list-building methods are to use a free resource library or to create an individual opt in.

If you’re wondering which of the two you should go with, the truth is, there are pros and cons to each of these strategies! You are the only one who can decide which fits your business needs the best. 🙌🏼

While I can’t choose for you, I’m here to guide you through the decision making process. In part two of our email marketing series, I’m sharing the pluses and minuses of a free resource library and individual free opt ins.

Regardless of which road you take, they both lead to the same destination…more email subscribers. Once you have people on your email list, you’ll be able to nurture them, support them, and gain their trust - which can ultimately lead to more sales.

If you’re enjoying this email marketing series, be sure to check out the next episode where you’ll learn all about choosing your primary opt in freebie for your audience.

00:55 The purpose and benefits of email marketing

2:19 What a free resource library is vs. individual free opt-ins

4:03 Pros and cons for having a free resource library

6:52 Pros and cons for using individual opt-ins

10:54 My recommendation of what to use if you’re focused on email marketing and business growth

Grab my Free Resource Library Template for Elementor!

For the transcript and show notes, head here: https://kristendoyle.co/episode21

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