MarTech Podcast ™ // Marketing + Technology = Business Growth
Business:Marketing
George Khachatryan, CEO and Co-Founder of OfferFits explores Use cases of Generative AI in marketing strategies. More and more marketers are leveraging the AI to ideate their creative projects. Today, George discusses the generative aspect of AI to improve creativity and actually help marketers inform their strategy.
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Bridging The Gap Between Marketing & Sales
The Generational Shift Of Modern B2B Buyers
The Disconnect Between B2B Brand & Demand
Database Architecture For Future AI
Leveraging AI In Email Tools
Navigating Today’s Marketing Measurement Challenges
Effective CTV Ad Targeting & Measurement
Contribution & Attribution Model Best Practices
Attribution Vs Contribution To Value Marketing Growth
Three Reasons Platform Excellence Is Essential To Growth
Revitalizing Your Business Through The Right Platforms
The Concept Of Account-Based Everything (ABX)
The Future Of MarTech & ABM
How AI Is Impacting Influencer Marketing & Content
Influencer Marketing Graduating To The Boardroom
Addressing Employee Concerns Around AI Implementation
Transparency & Accuracy With AI In Advertising
Why Knowledge Friction Is The Top Issue For Salespeople
Using AI To Address Knowledge Friction
Going Beyond The AI Hype
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