This morning, I read a pretty powerful marketing lesson written by a Saint. I'm pretty sure he didn't intend for it to be a marketing lesson, but it's a good marketing lesson nonetheless. The Saint's name is Nikolaj Velimirović and in his writings, he says that we are better off if we do not engage others in lengthy debates and fruitless discussions. We can better change their hearts by our love and good deeds.
If we take that sentence and we apply it to marketing, it really makes a lot of sense because one of the most effective ways to persuade someone that you can help them is to demonstrate that you can help them by actually helping them.
I know this sounds really, really basic and really, really simple.
Usually the most basic and simple things are the things that work the best. So here's why this technique is so powerful...
Any recommendations for the hiring process when basically looking for a clone of yourself?
Why Marketing Quit Working (And What To Do Instead)
We've applied your advice in the past to our brick and mortar, and now we'd like to get your advice on the best way to sell this thing in this day and age.
How do I go about differentiating myself from the competition?
Can you recommend the best online sites for creatives to use to create videos and assets?
Any tips to get people really engaged from the get-go? Should there be a warm-up period?
You’ve lost everything and you’re starting from scratch. Your goal is to make $100K as quickly as possible. You’ve got $10K to your name. How would you do it?
Is there an email sequence or best practice to get more people to say yes to a live offer by a deadline?
When creating Facebook video and image ads, should I create regular posts or build them in the ads manager?
Do you recommend collecting lead forms directly from Facebook? How do you utilize important but questionable photos within Facebook ads?
Do NOT try to out-work me. (Out-smart me instead.)
If you were doing a State of the Union today, how would you structure it towards more of an agency application funnel rather than an info product or lower-end product?
Do you have any tips on how I can engage a beta group that is testing my product to extract the most valid information?
What would you say to the individual that has all the content in the world but is having trouble implementing it?
Do you have tips/recommendations to optimize engagement and click-through rate?
Any advice on how to learn to put a good course together?
What do you recommend for Book funnels in terms of advertising? Any minor adjustments you'd recommend to your IBB for this model?
How do you accurately categorize and elevate the appropriate price for tools such as 1-on-1 coaching, group coaching, memberships, and live events?
Frank, how do you script your videos?
How do you create whale bait to add new upper-level prospects to your pipeline?
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