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The Journal.

The Journal.

News:Daily News

Can Chinese Customers Rescue Starbucks?

Can Chinese Customers Rescue Starbucks?

2024-05-09
iOS Android Share
Starbucks has a problem: Sales at U.S. stores have fallen sharply and now the company is looking to China, its second biggest market, to boost its revenue. But as WSJ’s Spencer Jakab explains, increased competition there is making that a t...

Starbucks has a problem: Sales at U.S. stores have fallen sharply and now the company is looking to China, its second biggest market, to boost its revenue. But as WSJ’s Spencer Jakab explains, increased competition there is making that a tall order. 


Further Reading:

-Starbucks Is Running Out of Americans to Drink Its Expensive Coffee 

-The Furious Race for the Future of Coffee


Further Listening:

-The Underdog Coffee Bean That’s Making a Comeback 

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