It's tax season! On this week's episode of The CMO Podcast, Jim is joined by none other than Jill Cress, Chief Marketing and Experience Officer at H&R Block–the Kansas City-based company that has been helping people with their taxes since 1955. H&R Block is one of the most ubiquitous storefronts in America with thousands of offices–almost as many locations as McDonalds!
H&R Block has a big business in tax preparation–revenue is approaching $4 billion–but their ambition is changing to something larger, anchored in their purpose to provide help and inspire confidence in their clients and communities. Jim talks to Jill about about reframing a 70-year-old brand–its challenges, its opportunities–and what H&R Block is learning along the way.
Jill was a guest on the show way back in January 2020–when she was transitioning from her role as CMO at National Geographic to VP of Marketing at PayPal. Now Jill returns to talk about her time at H&R Block, just in time for you to finalize your own taxes.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Tim Armstrong (Flowcode) | The Product is the Team & the Team is the Product
Suzanne Kounkel (Deloitte) | Shifting Leadership Paradigms
Jose 'Pepe' Gorbea (HP) | The Power of Co-Creation
Jenny Lewis (The Knot Worldwide) | It Takes a Bit of Empathy
Pam Forbus (Pernod Ricard North America) | Data is the Key to Being Consumer- Centric
Harris Beber (Waze) | It Starts with the User
Shanee Ben Zur (Crunchbase) | CMO's and the Impact on Business Metrics
Penn State Panel | Tanya R. Kennedy (NY Associate Judge), Don Roy King (SNL) , Kelly Wolgast (Penn State)
Vinoo Vijay (Truist) | The Importance of a Simple Greeting
Office Hours | Leadership Roundtable from Deloitte University
Maria Sharapova (Evian) | The Story of an Athlete, a Brand, and an Agent
Ukonwa Ojo (fmr Amazon Prime Video & Studios) and Vinoo Vijay (Truist) | Deloitte University Next Generation Academy
Ukonwa Ojo (fmr. Amazon Prime Video & Studios) | The Math and the Magic
Kathryne Reeves (Illumina) | Deloitte University Next Generation Academy
Lauren Weinberg (Square) | The Conviction of Curiosity
Jeff Jenkins (Carters Inc.) | Trying to Find the Signal Through the Noise
Dale Sperling (Stash) | Making Financial Literacy Fun
Tim Mapes (Delta Air Lines) | Bewitched by Advertising
Samantha Maltin (Sesame Workshop) | Passion for Your Company's Purpose
Suzy Deering (Ford) | Taking an American Icon into the Future
Create your
podcast in
minutes
It is Free
Mom Brain
Royally Obsessed
Your Best Life with Anna Victoria
Huh?!