From an early age, Cassandra Grey understood that you have to work for the things you need in life. It's part of what motivated her to not only work at a children's store in high school but eventually go on to manage said store and become a buyer. It's also part of what drove her to create her own, nontraditional PR business in both San Francisco and New York City and what, ultimately, led her to draft the business plan for what's now a multiplatform beauty empire by the name of Violet Grey. "I'm still on the day-to-day hustle," Grey tells Hillary Kerr in Episode 14 of Second Life, where she explains how her entrepreneurial spirit and passion for people guided her through multiple career paths.
Who What Wear with Hillary Kerr: Awkwafina Talks Joining the Marvel Universe, Representation, and Her Love of Pantsuits
Michelle Phan: Ipsy and Em Cosmetics Founder and the Original Beauty Influencer
Who What Wear with Hillary Kerr: Jason Rembert Talks Styling Issa Rae and His Fall Collection for Aliétte
Afton Vechery: Modern Fertility CEO and Co-Founder
Who What Wear with Hillary Kerr: Trends Our Editors Are Wearing This Fall, Including New Who What Wear Collection
Sasha Plavsic: Ilia Beauty Founder and Chief Creative Officer
Who What Wear with Hillary Kerr: Sydney Sweeney on Her Acting and Producing Career, Favorite Fashion Moments, and Surprising Hobby
Shiza Shahid: Our Place Co-Founder and Co-CEO
Who What Wear with Hillary Kerr: Karla Welch on Styling Justin Bieber and Ending Period Poverty
Chriselle Lim: Digital Influencer and Co-Founder of Bümo
Who What Wear with Hillary Kerr: Tina Craig, Founder of U Beauty and Digital Influencer, BagSnob
Lara Devgan, MD: Plastic Surgeon, CEO, and Founder of Dr. Devgan Scientific Beauty
Who What Wear with Hillary Kerr: J.Lo’s Stylists Rob Zangardi and Mariel Haenn on 10+ Years of Next-Level Fashion
Julia Haart: CEO and Co-Owner of Elite World Group
Who What Wear with Hillary Kerr: Tom Bachik, The "MANicurist" Responsible for Your Favorite Celebrities' Nails
Nina Dobrev and Julianne Hough: Co-Founders of Fresh Vine Wine
Who What Wear with Hillary Kerr: Eric Daman on Costume Design From Gossip Girl and Sex and the City
Sumbul Desai, MD: VP of Health at Apple
Who What Wear with Hillary Kerr: Chris Appleton on Creating Signature Hair for Kim Kardashian, J.Lo, and Ariana Grande
Tori Bell: DEI Expert and Founder of Inclusion Unpacked and Black Women at Facebook
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