On today's episode, we're joined by Sharon Park, Founder and CEO of Sage Digi, a performance marketing agency specializing in scaling enterprise ads. Sharon shares her journey from being a music major to becoming a marketing guru at Google and eventually leading her own company.
Key Takeaways:
(04:50) The pitfalls of managing digital ad spending and the advantage of expert help.
(06:53) The significance of integrating CRM and analytics for effective marketing.
(09:43) Personalization in advertising through AI and the importance of tailored messages.
(11:02) The critical role of profitability in evaluating marketing efforts and the agency's responsibility.
(15:24) Effective data analysis requires focusing on statistically significant and meaningful results.
(18:58) Performance marketing involves complex, multi-layered strategies that extend beyond simple metrics to build profitable growth engines for businesses.
(21:54) Sharon's journey from Google to launching her own agency.
(23:30) The entrepreneurial mindset and Sharon's early experiences in leveraging opportunities.
(29:27) Rapid scaling without a solid operational playbook can lead to significant challenges and customer dissatisfaction.
Resources Mentioned:
Sharon Park - https://www.linkedin.com/in/presidentsharon/
Sage Digi | Website - https://sagedigi.com/
This episode is brought to you by Content Allies.
Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking.
We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business.
You show up and have conversations, we handle everything else. Learn more at ContentAllies.com
#B2B #BusinessLeaders #Leadership
Building an Innovative Product Idea Into a Company Without Fundraising, with Sundeep Patel of iorad.
Building a Highly Engaged Community through Email Newsletters with Chris Sopher of Letterhead
Stopping Gun Violence Through AI and Military-Grade Work Habits with Mike Lahiff of ZeroEyes
Doing Digital Transformation the Right Way Without a CIO with David Jitendranath of Modestack
Helping Startups Get Funded and Enriching the Community with Lloyed Lobo of Boast.ai and Tractionconf.io
Learning About Startups from a Startup About Learning with Robert Feeney, Co-Founder of Knowledge As A Service
Using Influencers to Grow Your Business with Tree McGlown of Sideqik
Artificial Intelligence Helps Make Data Science More Accurate with David Wolfe of Inguo.io
Using AI to Streamline Your Software Ecosystem and Save Dollars with James Layfield of Clearfind
Blocking Bad Ads with Matt Gillis of clean.io
Future of Sales Development with David Dulany of Tenbound
Scaling With the Right People with Vivek Kartha of WorkSpace
Process and Vision in Startup Growth feat. Vincent Serpico, Founders Workshop
The Reality of Impostor Syndrome and Overcoming It with Kris Kelso, Author
A World Without Credit Scores with Shmulik Fishman of Argyle
Business Continuity in an Ever-changing World with Frank Shultz of Infinite Blue
Using Artificial Intelligence to Increase Sales with Anne Cheng
Processes & Project Management with Vinay Patankar of Process Street
Helping Startups Through Community with Sunir Shah, CEO of AppBind
Passing the Test of Time in Technology with Sherif Kozman of Extreme Solution
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Bank of America Treasury Insights
How I Crushed It
Pharmacy Podcast Network
The Ramsey Show
Planet Money