Neil Wilkins talks to Creative Briefs guru Howard Ibach about the essential nature of writing compelling and accurate creative briefs.
Despite being an integral part of effective marketing, communications and sales, creative briefs are often one of the most overlooked and undervalued stages in the comms process.
Howard uncovers the reasons behind this and explains what we can all do to start benefitting fully from clear, concise and inspiring creative briefs.
For more details about Howard Ibach's work, courses and books, visit https://creativebriefworkshops.com/meet-howard/ Howard is also co-host of The Brief Bros. podcast
For more interviews like this, visit http://neilwilkins.online
How To Avoid Greenwashing
The Mindset of Continuous Improvement
Does Wisdom Fit In Your Digital Content Plan?
Marketing Sustainability Episode 1 of 3
Use Linktree To Realise Your Customer Journey
Does Sustainability Now Fit In Your Brand Marketing?
The Rule of Thirds in Digital Marketing, a Wisdom broadcast
Empathy at Work
Why You Need User-Generated Content In Your Marketing Plan
How To Become More Agile, Flexible & Creative
Sentiment Analysis ~ What you really want to know about your followers
Professionalism in Marketing for 2022
How to Become a Power Networker
How To Become A Thought Leader
Want More Value From Your LinkedIn Company Page?
LinkedIn Personal Profile Quick Tips
Improve Your Negotiation Skills
Post-lockdown Marketing (Bonus Episode)
The Art of Persuasion
The Best Technique for Managing Time
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Dream Bigger
The Age of Organizational Effectiveness -- hosted by Charles Chandler
Marketing Mixtape with Scott Davis
The Bryan Kramer Show
Commercial Grade Podcast