How One Thing Leads to Another (ft. Andrew Herzog) | Ep. 113

On this installment of "Well Read.", we share a dialogue with artist, designer, and studio owner--Andrew Herzog.

Andrew is a multidisciplinary conceptual artist and designer. He’s a partner at School, a design studio founded by two designer-engineer-artist-types. His artworks have occupied museums, galleries, and city streets. He was previously a co-founder and partner at HAWRAF - a design and technology studio, and is an alum of Google’s Creative Lab.

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His artwork explores the relationship between the viewer and art, creative accessibility, and prioritized sight. His projects in public space manifest as installations and interventions. In the interest of establishing an accessible language for his work, he utilizes materials, methodologies, and tools that are commonplace and comprehensible.

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In 2018, Herzog painted a meter wide, one-kilometer diameter circle around the National Museum of Art of Romania. In 2019, the Franklin Institute of Philadelphia funded his interactive public installation, Blue Sky Or Sky Blue?. Also in 2019, Herzog completed two of his “A Communal Line” collective public installations at the High Museum of Art in Atlanta, Georgia and the A4 Museum in Chengdu, China

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His former design studio HAWRAF studio was started in NEW INC., the New Museum's incubator program. HAWRAF was known for creating honest and interesting interactive work for their clients and self-initiated projects.

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Prior to HAWRAF, he led projects at the Google Creative Lab dealing with AI, creative tools, and accessibility. Before all of that, he worked stretches at Sagmeister & Walsh and R/GA. He is also a professor at the School of Visual Arts in New York.

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