SPS 178: Sales Skills That Will Help You Sell More Books with C. Lee Smith

Sales. The dreaded "s" word. Most people fear it, but it's one of the most important skills you need to learn to sell more copies of your book. Today I'm joined by C. Lee Smith, the founder of Sales Fuel and author of SalesCred.

In this interview we talk about:
-How to find a niche within what you do that you can write about
-How a book can build your SalesCred as a business owner or salesperson
-Why sales skills are important to be important as an author (and why you need to become friends with SAM)
-The difference between marketing and sales
-The misnomer about sales and what sales is really about
-Learning to love sales; how to do it and why it’s not what you think

If you're afraid of sales, clueless about sales, or don't like it...you need to listen to this interview! Thank me later. ;)