Brian Smith started the global footwear brand UGG with just $500.
At the age of 29, Brian quit his profession in accounting, and went to California to surf and start his entrepreneurial journey.
He noticed that there was no sheepskin footwear in California, but every Australian he knew owned a pair of sheepskin footwear. So he brought six pairs of sheepskin boots from Australia to test the market and UGG was born!
In this episode, Brian shares how to build a meaningful fashion brand and marketing lessons.
My A/B testing process revealed
Howdy - Bootstrapped to $100 million with Jacqueline Samira
The Million Dollar Weekend Debrief
The Making of a Million Dollar Weekend
From Corporate to Greetings Cards - Mackenzie's Million Dollar Journey
The Weekend that Changed Everything: Pat's $24k a Month Story
The Marketing of Million Dollar Weekend.
Behind the Scenes Million Dollar Weekend with Tahl Raz
Just Fckin Start - Exclusive Access to My New Book
How to Be Productive (and Happy) - Ali Abdaal
He Sold 3 Million Books - Hal Elrod's Miracle Morning
A 600 Million Dollar Basement Business with Larry Janesky
Oil Tankers and Billion-Dollar Investments - Michael S. Hudner
The Elite CEO Coach - Jerry Colonna
How Not to Give Up
The Million Dollar Professor with Dorie Clark
Stoicism overrated? With Brian Johnson
Persistence Pays Off: The LAW of 100 and Achieving Your Dreams
Cash Is King: Morgan Housel's Surprising Financial Strategy
The Zen Millionaire from Guam (Leo from ZenHabits)
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The emPOWERed Half Hour
Organic Marketing Simplified: Effective podcasting strategy for growth and monetization
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
Habits and Hustle