Modern media is both wonderful and scary. It represents both the best of what people have to offer and the worst. It can include beautiful works of art by independent artists that tell stories to lift the human spirit and pass along cultural lessons and values or, as is so often the case today, is a mindless clickbait article or listicle about “10 celebrities who don’t wash their hair every day.“ That’s because modern media content is increasingly being determined by finely-tuned algorithms optimizing for clicks, engagement, and ultimately profitability, rather than any higher purpose.
Meanwhile, an increasing number of studies are demonstrating strong links between our consumption of digital and social media with an increased risk for depression, anxiety, loneliness, self-harm, and even suicidal thoughts. Continuing to allow companies to A/B test on us at scale for the sole purpose of optimizing their profitability, without regard for the toll it takes on our physical and emotional well-being, is a recipe for disaster.
Enter today’s guest Charlene SanJenko, founder of reGEN Media. This 100% Indigenous-owned and female-led media partnerships organization matches progressive impact investors with purpose-driven brand advertising dollars to fund transformative media projects that deliver both social and financial returns. Charlene is a national marketing manager, competitive athlete, digital media arts professional, and Indigenous storyteller.
In this episode, we discuss Charlene’s journey to launching reGEN Media, the problems she sees with modern media, her vision for the field of impact media and reGEN in particular, and examples of indigenous-led media projects she has begun supporting, including her own documentary about her journey to reconnect with her Indigenous roots as an adult adoptee. And be sure to stay tuned to the very end when Charlene shares more about the opportunities for how Brands and impact investors can support these amazing media projects.
Resources from this episode:
29 - The causes of wealth inequality that no one is talking about
28 - A technology solution for solving the riddle of impact measurement and management
27 - Building better private equity structures and practices for a more equitable world
26 - Behind the scenes with an impact fund startup investing in African SMEs
25 - Leveraging employee ownership to fight wealth inequality
24 - The Purpose of Capital with Jed Emerson
23 - Breaking the shareholder primacy paradigm with alterantive ownership models
22 - Empowering indigenous innovators & communities
21 - Harnessing the vast untapped potential of newcomers to Canada
20 - How the Equality Fund is using Impact Investing to Fuel Feminist Futures
19 - Fighting a $200 Billion per year predatory industry using microfinance
18 - How Blended Finance is being used to massively scale the amount of capital for impact investments
17 - Around the world of impact investing with Rehana Nathoo
16 - Reinventing Commercial Banking for Good
15 - The best social return on investment? The case for delivering micro nutrients during the first 1,000 days of life
14 - Pioneering high-impact investments that create opportunity for the world's most vulnerable people
13 - Revitalizing the Indigenous economy by investing in Indigenous entrepreneurs
12 - Serving high net worth individuals, foundations, and institutions
11 - How to profit off the transition to a low carbon economy
10 - Challenging traditional philanthropy
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