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Tule Technologies: https://tule.ag/
CropX:
Today’s episode features Tom Shapland of Tule Technologies and John Gates of CropX. We have a great episode for you talking about Tule’s technology, Tom’s entrepreneurial journey, The decision on both sides for Cropx to acquire Tule, M&A in agtech and integration lesson, and the future of artificial intelligence in agtech.
Tom is the co-founder and CEO of Tule Technologies, which is now part of CropX. As a graduate student at UC Davis, Tom developed the underlying technology that Tule commercialized which is a way to measure water use of crop plants over a broad area. Specifically they measure actual crop evapotranspiration or ET and he’ll talk a lot more about that. He founded Tule in 2013 after finishing his PhD work in this area. He went out and started talking to customers and getting sales early, which you’ll find is an important part of his entrepreneurial journey. Him and his co-founder Jeff LaBarge went the Y Combinator program, which is our second episode this month with a YC alum.
Joining us from CropX is senior vice president and global head of product John Gates. John also has a background in academia. He was a professor of Hydrology at University of Nebraska. He evenutally joined CropMetrics as their Chief Scientist and stayed on with CropX after they acquired CropMetrics a few years ago.
You’ll hear from Tom first about Tule’s technology and trajectory, and then we’ll invite John in to talk about the acquisition and much much more.
FoA 280: Organic Farming Myths and Realities with Erin Silva, Ph.D.
FoA 279: Drones for Precision Spraying with Daniel McCann of Precision AI
FoA 278: Technology for Better Milk and Healthier Cows with Bethany Deshpande of SomaDetect
FoA 277: Delivering More Nutritious Food Ingredients with Matt Crisp of Benson Hill
FoA 276: Sustainability, Corporate Responsbility, and ESG with Louisa Parker-Smith of AGCO Corporation
FoA 275: Digital Infrastructure for Ag Supply Chains with Jake Joraanstad and Jesse Vollmar of Bushel
FoA 274: [Tech-Enabled Advisor Series] Precision Ag with Jonathan Zettler of Fieldwalker Agronomy
FoA 273: Designing the Seeds of the Future with Ponsi Trivisvavet of Inari
FoA 272: The Future of Food with Jack Bobo
FoA 271: Ag Robotics Roundtable
FoA 270: Produce Technology and Digitizing Taste
FoA 269: [Tech-Enabled Advisor Series] Cooperatives Embrace Digital Tools with KC Graner of Central Farm Service
FoA 268: California Water and the Future of Sustainable Irrigation
FoA 267: Tapping into the Microbiome for Animal Health with Chris Belnap of Resilient Biotics
FoA 266: Microsoft Wants to Democratize Data-Driven Agriculture
FoA 265: Climate, Land Use, and Agriculture with Richard Waite of the World Resources Institute
FoA 264: [Tech-Enabled Advisor Series] Drone Technology with Todd Vagts of Bayer Crop Science
FoA 263: Better Ingredients for Processed Foods with Joanne Zhang
FoA 262: Specialty Crops and Agtech with Allan Fetters
FoA 261: The Digital Dairy with Jordan Lambert of VAS
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