HALO Talks: Elevating Wellness
Business
In this episode, Cale Owen of Gym Launch dives deep into strategies to help engage gym members, maximize profit, and help take business owners to the next level. Cale opens up about the challenge many gym-goers face - the reluctance to put in hard work and effort. He shares his recommendations on how to combat this and engage members by regularly reaching out to them, checking on their progress and well-being. (The simple handwritten card can be a game-changer in client retention!)
Pete and Cale go on to discuss the (extremely!) broken marketing and advertising strategies all too prevalent in the fitness industry. Owen states, "The question then becomes . . . what is the offer? And are we able to monetize on that enough to where that new client that I just signed up from this ad pays not only for themselves, the cost to acquire them, but also pays for the next person plus profit in the 1st 30 days? That's the equation we look for. Can we make a profit and pay for 2 new customers right at sign up? . . . We teach gym owners how to be able to do that."
When it comes to an effective rewards/incentive system, Cale and Pete both agree that aligning rewards with what clients truly value, rather than relying solely on cost and discounting is critical. (This is a lesson many in the industry have yet to learn, unfortunately.) It's crucial owners start thinking about marketing as an investment into their company, not a cost! Learn how to maximize profit per client and find ways to monetize beyond the all too common "race to zero" (and consequently showing lack of value for what we offer.)
Some key moments:
A few key takeaways:
Click here to download transcript.
Resources:
If you're not already familiar, check out Promotion Vault . . . mentioned in the podcast. We spoke with CEO, Brian Mitchell a while back.
Connect With Us:
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Twitter: https://twitter.com/thehaloadvisors
LinkedIn: https://www.linkedin.com/company/integrity-square/
Website: https://www.halotalks.com
Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
Erika Wasser, Co-Founder, Prospr At Work
Stu Brauer, Owner, WTF Gym Talk
Jeffrey Kazmucha, Founder, AMP Venture Partners
Matthew and Michael Rosenberg, Solin Fitness
Jason Stowell, Health and Wellness Director, JCC's of America
Dr. Elizabeth Stanley
Good Soul Hunting Executive Recruiting
Lorenzo Lewis, CEO, The Confess Project
Todd Waks, CEO, Nxt Water
Jim Crowell, CEO, Investor, Board Member The Brand X Method
Greg Commins, Founder, Three Sages
Scott Welle, Founder, Outperform The Norm
Jennifer Maanavi, Founder & CEO, Physique 57
Kal Jamshidi, Founder, onPodio
Cameron Trickey, Western Sales Manager, Primo Fitness
Frank Lawrence, CEO, Little Rock Athletic Club
Pete Leibman, Founder, Stronger Talent
Geoff Schneider, Managing Director & Founder, Cava Capital
Michael and Jake Lewis, Orange Theory Fitness Franchisees
Joe Burton, Founder and CEO, Whil
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